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This excerpt taken from the SIRI 8-K filed Mar 21, 2007. Rap, BUSINESSWEEK, Jan. 29, 2007, at http://www.businessweek.com/technology/content/jan2007/tc20070129_381520.htm (last visited
Mar. 13, 2007) (describing a $250 million advertising campaign for HD Radio).
64 Statement of Peter H. Smyth, President and Chief Executive Officer, Greater Media, Inc., on behalf of the National Association of Broadcasters, Hearing of the Telecommunications and the Internet Subcommittee of the House Energy and Commerce Committee, Digital Future of the United States: Part II-The Future of Radio, Mar. 7, 2007, at 3, at http://energycommerce.house.gov/cmte_mtgs/110-ti-hrg.030707.NAB_Smyth-Testimony.pdf (last visited Mar. 17, 2007) (reporting 1183 HD Radio stations in operation). 26 licensed HD Radio technology.65 These new multi-channel competitors are expected to exceed 3,000 within the next few years,66 and the HD Digital Radio Alliance has combined the resources of its dominant national members jointly to establish program offerings and formats in order to provide compelling, coordinated, multi-channel program offerings across major markets throughout the country. More than 500 sidebands of HD Radio multicasts are available in 50 U.S. radio markets, including 42 of the top 50 markets67 and 85 of the top 100 markets.68 By some estimates, almost one-third of one million Americans already listen to HD Radio on a weekly basis, and this number is expected to increase to approximately 12 million by 2010.69 As of August 2006, Clear Channel already was airing HD Radio multicasts on 269 of its stations in 66 of its markets.70 ____________________________ 66 See Press Release, HD Digital Radio Alliance, BMW First Auto Maker to Offer HD Radio Receivers Throughout its Entire Product Range, Jan. 5, 2007, at http://www.hdradio.com/press_room.php?newscontent=51 (last visited Mar. 14, 2007). 67 Bridge Ratings, HD Radio Study – Consumer Satisfaction, May 22, 2006, at http://www.bridgeratings.com/press_5.22.06. HDSatisf.htm (last visited Mar. 13, 2007); Letter from John M. Burgett, Counsel to iBiquity Digital Corp., to Marlene H. Dortch, Secretary, Federal Communications Commission, MM Docket No. 99-325, Attach. at 2 (filed Feb. 22, 2007) (“iBiquity HD Radio Presentation”) (noting 555 multicasting stations). 68 Tom Lowry, HD Radio Still Taking the Rap, BUSINESSWEEK, Jan. 29, 2007, at http://www.businessweek.com/technology/content/jan2007/tc20070129_381520.htm (last visited Mar. 13, 2007). 69 Bridge Ratings, Digital Media Growth Projections, Feb. 19, 2007, at http://www.bridgeratings.com/press_021907-digitalprojectionsupd.htm (last visited Mar. 15, 2007). 70 Clear Channel Comments, 2006 Quadrennial Regulatory Review, at 30. 27 The availability of HD Radio receivers is steadily and rapidly increasing. A year ago, there were only four or five HD Radio models available and the lowest price was $599.71 Now there are 30 manufacturers of radios and price points under $200.72 HD Radio is now available on all new BMW vehicles73 and in RadioShack stores.74 In addition, Wal-Mart, the nation’s largest retailer, recently announced plans to sell HD Radio receivers.75 |
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