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This excerpt taken from the SIRI 10-Q filed Nov 1, 2007. Sales and Marketing. Sales and marketing expenses include costs for advertising, media and production, including promotional events and sponsorships;
cooperative marketing; customer retention and compensation. Cooperative marketing costs include fixed and variable payments to reimburse retailers and automakers for the cost of advertising and other product awareness activities.
We expect sales and marketing expenses, excluding stock-based compensation expense, to increase as we continue to build brand awareness through national advertising and promotional activities and expand our subscriber retention efforts.
This excerpt taken from the SIRI 10-Q filed Aug 9, 2007. Sales and Marketing. Sales and marketing expenses include costs for advertising, media and production, including promotional events and sponsorships;
cooperative marketing; customer retention and compensation. Cooperative marketing costs include fixed and variable payments to reimburse retailers and automakers for the cost of advertising and other product awareness activities.
We expect sales and marketing expenses, excluding stock-based compensation expense, to increase as we continue to build brand awareness through national advertising and promotional activities and expand our subscriber retention efforts. Future expense associated with stock-based compensation is contingent upon a number of factors, including the number of stock-based awards granted, the price of our common stock, assumptions used in estimating the fair value of stock-based awards, estimates for forfeitures, vesting provisions and the timing as to when certain performance criteria are met, and could materially change.
This excerpt taken from the SIRI 10-Q filed May 10, 2007. Sales and Marketing. Sales and marketing expenses include costs for advertising, media and production, including promotional events and sponsorships;
cooperative marketing; customer retention and compensation. Cooperative marketing costs include fixed and variable payments to reimburse retailers and automakers for the cost of advertising and other product awareness activities.
For the three months ended March 31, 2007 and 2006, sales and marketing expenses were $38,162 and $34,481, respectively, an increase of $3,681. Excluding stock-based compensation of $5,644 and $2,202 for the three months ended March 31, 2007 and 2006, respectively, sales and marketing expenses increased $239 from $32,279 to $32,518. Sales and marketing expenses were relatively consistent for the first quarter of 2007 as compared to the first quarter of 2006, despite a 61% increase in total revenue. We expect sales and marketing expenses, excluding stock-based compensation expense, to increase as we continue to build brand awareness through national advertising and promotional activities and expand our subscriber retention efforts. 27 Future expense associated with stock-based compensation is contingent upon a number of factors, including the number of stock-based awards granted, the price of our common stock, assumptions used in estimating the fair value of stock-based awards, estimates for forfeitures, vesting provisions and the timing as to when certain performance criteria are met, and could materially change.
This excerpt taken from the SIRI 10-K filed Mar 13, 2006. Sales and Marketing. Sales and marketing expenses increased $33,330 to $154,495 for the year ended December 31, 2004 from $121,165 for the year ended December 31, 2003. The increase was a result of higher advertising, media and production costs primarily due to launch costs for our SIRIUS NFL Sunday Drive initiative, offset in part by a decline in media spending incurred in connection with the introduction of our Plug & Play radios for the year ended December 31, 2003 and a decline in sponsorship costs. Distribution costs also increased primarily as a result of the expansion of our retail distribution channel, including our national rollout in RadioShack stores. The remaining increase was primarily attributable to personnel-related costs to support our continued growth, including the
costs of outsourced specialists for support at retail stores and automotive dealerships.
This excerpt taken from the SIRI 10-Q filed Aug 3, 2005. Sales and Marketing. Sales and marketing expenses increased $8,026 to $68,774 for the six months ended June 30, 2005 from $60,748 for the six months ended June 30, 2004. Advertising media and production costs increased primarily due to additional sponsorship, event marketing and advertising costs as we build brand awareness through national advertising and promotional activities. Distribution costs increased primarily as a result of additional costs associated with the expansion of our retail distribution channel, increased retail residuals and OEM revenue share as a result of the increase in subscribers, and increases in personnel-related costs to support our growth. Such increases were offset in part by costs associated with the commencement of our sales efforts with RadioShack
in June 2004.
This excerpt taken from the SIRI 10-Q filed May 9, 2005. Sales and Marketing. Sales and marketing expenses include advertising media and production costs and distribution costs. Advertising media and production costs primarily include promotional events, sponsorships, media, advertising production and market research. Distribution costs primarily include the costs of residuals, market development funds, revenue share and in-store merchandising. Residuals are monthly fees paid based upon the number of subscribers using a SIRIUS radio purchased from a retailer. Market development funds are fixed and variable payments to reimburse retailers and radio manufacturers for the cost of advertising and other product awareness activities.
Sales and marketing expenses increased $11,050 to $36,732 for the three months ended March 31, 2005 from $25,682 for the three months ended March 31, 2004. Advertising media and production costs increased primarily due to additional sponsorship and event marketing costs. Distribution costs increased primarily as a result of costs associated with our retail distribution channel primarily for Best Buy, Circuit City, RadioShack, and Wal-Mart. In addition, higher revenue share costs were incurred for our OEM and special markets channel as a result of the increase in our OEM and special markets subscribers. Net OEM and special markets subscriber additions represented 43% of our total net subscriber additions for the three months ended March 31, 2005, as compared with 27% for the three months ended March 31, 2004. The remaining increase in sales and marketing expenses was primarily attributable to personnel-related costs to support our continued growth. We expect sales and marketing expenses to increase in the future as we continue to build brand awareness through national advertising and promotional activities and expand the distribution of SIRIUS radios. Beginning in 2007, our agreement with NASCAR will increase our sponsorship costs included in sales and marketing expense. This excerpt taken from the SIRI 10-K filed Mar 16, 2005. Sales and Marketing. Sales and marketing expenses increased $33,553 to $120,771 for the year ended December 31, 2003 from $87,218 for the year ended December 31, 2002. This increase was a result of higher advertising media and production costs primarily as a result of increased cable
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and network television, magazine advertising and sponsorship activities. Distribution costs also increased primarily due to additional advertising in retailer circulars, cooperative advertising with automakers and maintenance costs associated with our Hertz program, offset by a decrease in market development funds paid to retailers and radio manufacturers. The remaining increase was primarily attributable to additional costs for outsourced specialists for support at retail stores and automotive dealerships. | EXCERPTS ON THIS PAGE:
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