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Sirius XM Radio (SIRI)
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SIRI » Topics » SIRIUS XM RADIO INC. AND SUBSIDIARIES SUBSCRIBER DATA, METRICS AND OTHER NON-GAAP FINANCIAL MEASURES (Dollars in thousands, unless otherwise stated) (Unaudited)

This excerpt taken from the SIRI 8-K filed May 7, 2009.

SIRIUS XM RADIO INC. AND SUBSIDIARIES
SUBSCRIBER DATA, METRICS AND OTHER NON-GAAP FINANCIAL MEASURES
(Dollars in thousands, unless otherwise stated)
(Unaudited)

    Three Months Ended  
    March 31,  
    2009   2008  
      (Actual)   (Pro Forma)  
Beginning subscribers     19,003,856   17,348,622  
Gross subscriber additions     1,338,961   2,041,656  
Deactivated subscribers     (1,743,383 ) (1,415,747 )
Net additions     (404,422 ) 625,909  
Ending subscribers     18,599,434   17,974,531  
 
         Retail     8,537,056   9,189,927  
         OEM     9,958,349   8,692,319  
         Rental     104,029   92,285  
Ending subscribers     18,599,434   17,974,531  
 
         Retail     (368,031 ) (48,788 )
         OEM     (37,604 ) 659,051  
         Rental     1,213   15,646  
Net additions     (404,422 ) 625,909  
 
         Self-pay     15,436,410   14,313,406  
         Paid promotional     3,163,024   3,661,125  
Ending subscribers     18,599,434   17,974,531  
 
         Self-pay     (113,247 ) 440,060  
         Paid promotional     (291,175 ) 185,849  
Net additions     (404,422 ) 625,909  
 
    Pro Forma  
    Three Months Ended  
    March 31,  
    2009   2008  
 
Average self-pay monthly churn (1)(7)     2.2 %   1.9 %
Conversion rate (2)(7)     44.9 %   51.0 %
ARPU (3)(7)   $ 10.43   $ 10.48  
SAC, as adjusted, per gross subscriber addition (4)(7)   $ 61   $ 82  
Customer service and billing expenses, as adjusted,              
   per average subscriber (5)(7)   $ 1.06   $ 1.14  
Total revenue   $ 605,480   $ 578,804  
Free cash flow (6)(7)   $ (3,646 ) $ (311,099 )
Adjusted income (loss) from operations (8)   $ 108,841   $ (70,154 )
Net loss   $ (62,877 ) $ (233,387 )

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