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SIRI » Topics » Sirius Satellite Radio Inc. Subscriber Data and Metrics (Unaudited)

This excerpt taken from the SIRI 8-K filed May 2, 2006.

Sirius Satellite Radio Inc.
Subscriber Data and Metrics
(Unaudited)

 

 

 

 

 

 

 

 

 

 

For the Three Months Ended
March 31,

 

 

 

 

 

 

2006

 

2005

 

 

 

 

 

Subscribers:

 

 

 

 

 

 

 

Beginning subscribers

 

 

3,316,560

 

 

1,143,258

 

Net additions

 

 

761,187

 

 

305,437

 

 

 

 

 

Ending subscribers

 

 

4,077,747

 

 

1,448,695

 

Retail

 

 

3,000,321

 

 

1,109,813

 

OEM

 

 

1,049,036

 

 

311,324

 

Hertz

 

 

28,390

 

 

27,558

 

 

 

 

 

 

 

 

 

 

 

For the Three Months Ended
March 31,

 

 

 

 

 

 

2006

 

2005

 

 

 

 

 

Metrics:

 

 

 

 

 

 

 

Gross subscriber additions

 

 

960,610

 

 

354,708

 

Deactivated subscribers

 

 

199,423

 

 

49,271

 

Average monthly churn

 

 

1.8

%

 

1.3

%

SAC per gross subscriber addition

 

$

113

 

$

190

 

Customer service and billing expenses per average subscriber

 

$

1.40

 

$

2.40

 

 

 

 

 

 

 

 

 

Monthly ARPU:

 

 

 

 

 

 

 

Average monthly subscriber revenue per subscriber before effects of Hertz subscribers and mail-in rebates

 

$

10.70

 

$

10.64

 

Effects of Hertz subscribers

 

 

0.03

 

 

0.01

 

Effects of mail-in rebates

 

 

(0.58

)

 

(0.06

)

 

 

 

 

Average monthly subscriber revenue per subscriber

 

 

10.15

 

 

10.59

 

Average monthly net advertising revenue per subscriber

 

 

0.65

 

 

0.13

 

 

 

 

 

ARPU

 

$

10.80

 

$

10.72

 

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