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SIRI » Topics » SPORTS, MUSIC, TALK AND ENTERTAINMENT LEADER

This excerpt taken from the SIRI 8-K filed Feb 26, 2008.

SPORTS, MUSIC, TALK AND ENTERTAINMENT LEADER

2007 was an unprecedented year for new and exclusive programming from SIRIUS including: the first full year of NASCAR coverage, the launch of the Grateful Dead channel, Siriusly Sinatra, E Street Radio with Bruce Springsteen, African-American political commentator Mark Thompson, Barbara Walters new exclusive radio show (her first call-in show ever), and The Foxxhole presented by Jamie Foxx. SIRIUS also announced the upcoming launch of “Doctor Radio” Powered by NYU Medical Center, an exclusive, pioneering, 24/7 radio channel featuring easily accessible information on health, wellness, and medical issues, brought to you by world-class doctors.

SIRIUS reaffirmed its position as the leading provider of sports radio programming, broadcasting play-by-play action from more than 350 professional and college teams. SIRIUS is the only company to air every NFL game, every NASCAR race and every NBA game. For Super Bowl XLII, SIRIUS offered expanded coverage carrying twelve live broadcasts of the game in eight different languages. SIRIUS also airs European soccer, college sports, the Wimbledon Championships, every game of the NCAA® Division I Men’s Basketball Championship, Arena Football League, World Cup skiing, National Lacrosse League and horse racing.

In 2007, SIRIUS became the Official Satellite Radio Partner of NASCAR and introduced unprecedented coverage of the sport that includes live broadcasts of every NASCAR race, additional Driver2Crew Chatter™ channels that carry in-car audio of NASCAR’s top drivers, and SIRIUS NASCAR Radio, channel 128, the only 24-hour radio channel dedicated entirely to NASCAR.

SIRIUS launched a new all-sports channel, SIRIUS Sports Central, channel 123, which features exclusive talk programs as well as Sporting News Radio programming. SIRIUS also collaborated with ESPN on a new, enhanced ESPN-dedicated channel showcasing an exclusive ESPN The Magazine talk show, and for the first time on national radio, exclusive simulcasts of some of ESPN’s television shows, including SportsCenter.

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