Smith Micro Software designs, develops and markets software products and services primarily for the mobile computing and communications industries. The company makes money through its portfolio of wireless software products and services including a wide range of software solutions including its QuickLink® family of products. SMSI then sells their products and services to many of the world’s leading mobile network operators, original equipment manufacturers (“OEM”), device manufacturers and enterprise businesses, as well as directly to consumers. A large portion of SMSI's sales are dependent on very few large wireless communication companies.
SMSI separates revenues into two main segments:
SMSI's revenues are highly dependent upon the biggest wireless communications companies. For example, Verizon Communications (VZ), Sprint Nextel (S) and AT&T (T) accounts for roughly 66.3% of the company's revenues. Because the industry is so consolidated, these big three companies have considerable leverage over the price charged for SMSI's products, which therefore influence the top-line sales that SMSI may achieve. To increase sales outside core vertical markets, for example to large enterprises, requires SMSI to devote time and resources to hire and train sales employees familiar with those industries but customers in other vertical markets may not need or sufficiently value SMSI's current products or new product introductions.
By moving away from traditional domestic markets, SMSI plans to expand its product offerings to support new higher speed networking and 4G technologies such as HSPA+, LTE and WiMAX network protocols. However these markets already have competitors in them, so SMSI's depends on carrier customers’ ability to successfully introduce new mobile services enabled by SMSI's products and the company's own ability to broaden carrier customer base, which is difficult and time-consuming.
SMSI competes with other software support companies to large wireless communication companies, such as: