Motley Fool  Jul 22  Comment 
Keurig Green Mountain works to set itself apart from the competition. A brighter future lies ahead for the company and its shareholders.
SeekingAlpha  Jul 17  Comment 
By Matthew Levy: "The healthiest competition occurs when average people win by putting above average effort." Colin Powell. In a world of giants and incumbents, it is rare to see a small, persecuted, and out-resourced company defy analysts,...
Market Intelligence Center  Jul 17  Comment 
The patented option-trade picking algorithms that power MarketIntelligenceCenter.com's Artificial Intelligence Center  are highlighting two trades on SodaStream International Ltd. (SODA) today after it closed at $29.94 on Wednesday. For more...
Motley Fool  Jul 15  Comment 
One environment just became too dangerous for the at-home soda machine maker.
Market Intelligence Center  Jul 15  Comment 
SodaStream International Ltd. (SODA) presents a trading opportunity that offers a 6.59% return in just 95 days. A covered call on SodaStream at the $27.50 level expiring on Oct. '14 offers an assigned return rate of 6.59% or 25.32% annualized....
Motley Fool  Jul 13  Comment 
This Fool sees a limb to go out on. And another. And another.
Motley Fool  Jul 13  Comment 
Is there value beneath the fear and uncertainty that surrounds SodaStream?
Motley Fool  Jul 8  Comment 
SodaStream is having a tough time selling its devices in the United States, and competition from Keurig Green Mountain in 2015 won't help. The Keurig device will feature brands from Coca-Cola, and with SodaStream lacking a major install base in...
Motley Fool  Jul 8  Comment 
SodaStream is facing stiff competition from The Coca-Cola Company; can it hold on to its crown as king of Fizzy Drink Mountain?


SodaStream International (NASDAQ:SODA) makes systems which allow consumers to make carbonated beverage systems. The system transforms tap water into sparkling water using CO2 refill containers and a free-standing soda maker. The systems allow consumers to create cheaper, healthy, and customizable carbonated drinks. The company sells a number of products including the soda maker itself, CO2 refills, assorted flavors and enhancers, and carbonation bottles. According to consumer surveys, SodaStream leads the market in home carbonation systems in the US.[1]

While the market for home-made carbonated drinks is relatively small, the company hopes to expand into "off-premise" beverage consumption. The company considers "off-premise" consumption to be beverages consumed in the home. This is in contrast to drinks consumed at hotels, restaurants, etc. The company estimates this market to be $206B for soft drinks and $27B for sparkling water.[2]

The company's initial public offering of stock on the NASDAQ occurred on November 2, 2010. The company offered 5.4M shares each for $20. This was at the high end of the initial price range of $18-$20. The IPO raised a total of $109M. The company had originally planned to offer 4.7M shares, but decided to increase the size of the deal. The lead underwriters of the deal were J P Morgan Chase (JPM) and Deutsche Bank AG (DB).[3]

The company's revenues have risen each year from 2007 to 2009. The company reported total revenues of $143M in 2009. The company's net income has also risen over the course of the past 3 years. Although it experienced a negative net income in 2007, it has maintained a positive net income in 2008 and 2009. The company's 2009 net income was $9.7M. [4]


  1. SODA F-1 2010 Prospectus Summary "SodaStream" pg 1
  2. SODA F-1 2010 Prospectus Summary "Market overview and opportunity" pg 3
  3. Renaissance Capital - IPO Home "SodaStream prices upsized IPO at $20, at the high end of the range" 2 November 2010
  4. SODA F-1 2010 Prospectus Summary "Summary consolidated financial and other data" pg 10
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