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SOHU » Topics » We depend on online advertising for a significant portion of our revenues, but the online advertisement market includes many uncertainties, which could cause our advertising revenues to decline.These excerpts taken from the SOHU 10-K filed Feb 26, 2009. We depend on online advertising for a significant portion of our revenues, but the online advertisement market includes many uncertainties, which could cause our advertising revenues to decline. We derive a significant portion of our revenues, and expect to derive a significant portion of our revenues for the foreseeable future, from the sale of advertising on our Websites. Advertising revenues represented approximately 41% and 63% of our total revenues for the years ended December 31, 2008 and 2007 respectively. For the years ended December 31, 2008 and 2007, our five largest advertisers accounted for approximately 15% and 14% of our total brand advertising revenues, respectively. The growth of our advertising revenues relies on increased revenue from the sale of advertising spaces on our Websites, which may be affected by many of the following risk factors:
In addition, our ability to generate and maintain significant online advertising revenues will also depend upon:
We rely on advertising agencies to sell our brand advertising services. If current trends of consolidation of advertising agencies in the Chinese market continue, the bargaining power of the large advertising agencies resulting from such consolidation may permit them to require that we pay higher sales rebates, which would adversely affect our gross margin. Most of our brand advertising services are distributed by advertising agencies. In 2008, for example, approximately 93% of our brand advertising revenues were derived from advertising agencies. In consideration for these agencies’ services, we are required to pay certain percentages of revenues as sales rebates. During 2008, the biggest 10 advertising agencies in China contributed more than 50% of our brand advertising revenue. These advertising agencies currently are seeking consolidation in the market. If the online advertising market is consolidated and effectively controlled by a small number of large advertising agencies, such advertising agencies may be in a position to demand higher sales rebates based on increased bargaining power, which could negatively affect our brand advertising growth as we book our brand advertising revenue netted off our sales rebates to advertising agencies. We depend on online advertising for a significant portion of our revenues, but the online advertisement market includes many uncertainties, which We derive a significant portion of our revenues, and expect to derive a significant portion of
In addition, our ability to generate and maintain significant online
SIZE="2">Most of our brand advertising services are distributed by advertising agencies. In 2008, for example, approximately 93% of our brand advertising revenues were derived from advertising agencies. In consideration for these agencies’ SIZE="2">The development of Web software that blocks Internet advertisements before they appear on a user’s screen may hinder the growth of online advertising. The expansion of advertisement blocking on the Internet may decrease our revenues
-21- Table of ContentsThese excerpts taken from the SOHU 10-K filed Feb 28, 2008. We depend on online advertising for a significant portion of our revenues, but the online advertisement market includes many uncertainties, which could cause our advertising revenues to decline. We derive a significant portion of our revenues, and expect to derive a significant portion of our revenues for the foreseeable future, from the sale of advertising on our Websites. Advertising revenues represented approximately 63% and 68% of our total revenues for the years ended December 31, 2007 and 2006, respectively. For the years ended December 31, 2007 and 2006, our five largest advertisers accounted for approximately both 14% of our total brand advertising revenues. The growth of our advertising revenues relies on increased revenue from the sale of advertising spaces on our Websites, which may be affected by many of the following risk factors:
In addition, our ability to generate and maintain significant online advertising revenues will also depend upon:
We rely on advertising agencies to sell our brand advertising services. If current trends of consolidation of advertising agencies in the Chinese market continue, the bargaining power of the large advertising agencies resulting from such consolidation may permit them to require that we pay higher sales rebates, which would adversely affect our gross margin. Most of our brand advertising services are distributed by advertising agencies. In 2007, for example, approximately 90% of our brand advertising revenues were derived from advertising agencies. In consideration for these agencies’ services, we are required to pay certain percentages of revenues as sales rebates. During 2007, the biggest 10 advertising agencies in China contributed more than 50% of our brand advertising revenue. These advertising agencies currently are seeking consolidation in the market. For example, Focus Media, one of the biggest advertising agencies, was reported to be acquiring other large advertising agencies in the Chinese market. If the online advertising market is consolidated and effectively controlled by a small number of large advertising agencies, such advertising agencies may be in a position to demand higher sales rebates based on increased bargaining power, which could negatively affect our brand advertising growth as we book our brand advertising revenue net of our sales rebates to advertising agencies. We depend on online advertising for a significant portion of our revenues, but the online advertisement market We derive a significant portion of our revenues, and expect to
In addition, our ability to generate and maintain significant online
SIZE="2">Most of our brand advertising services are distributed by advertising agencies. In 2007, for example, approximately 90% of our brand advertising revenues were derived from advertising agencies. In consideration for these agencies’ This excerpt taken from the SOHU 10-Q filed Aug 6, 2007. We depend on online advertising for a significant portion of our revenues, but the online advertisement market includes many uncertainties, which could cause our advertising revenues to decline. We derive a significant portion of our revenues, and expect to derive a significant portion of our revenues for the foreseeable future, from the sale of advertising spaces on our Websites. Advertising revenues represented approximately 75% and 67% of our total revenues for the six months ended June 30, 2007 and 2006. For the six months ended June 30, 2007 and 2006, our five largest advertisers accounted for approximately 16% and 17% of our total brand advertising revenues, respectively. The growth of our advertising revenues relies on increased revenue from the sale of advertising spaces on our Websites, which may be affected by many of the following risk factors:
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In addition, our ability to generate and maintain significant online advertising revenues will also depend upon:
This excerpt taken from the SOHU 10-Q filed May 8, 2007. We depend on online advertising for a significant portion of our revenues, but the online advertisement market includes many uncertainties, which could cause our advertising revenues to decline. We derive a significant portion of our revenues, and expect to derive a significant portion of our revenues for the foreseeable future, from the sale of advertising spaces on our Websites. Advertising revenues represented approximately 77% and 66% of our total revenues for the three months ended March 31, 2007 and 2006. For the three months ended March 31, 2007 and 2006, our five largest advertisers accounted for approximately 20% and 18% of our total brand advertising revenues, respectively. The growth of our advertising revenues relies on increased revenue from the sale of advertising spaces on our Websites, which may be affected by many of the following risk factors:
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In addition, our ability to generate and maintain significant online advertising revenues will also depend upon:
This excerpt taken from the SOHU 10-K filed Mar 8, 2007. We depend on online advertising for a significant portion of our revenues, but the online advertisement market includes many uncertainties, which could cause our advertising revenues to decline. We derive a significant portion of our revenues, and expect to derive a significant portion of our revenues for the foreseeable future, from the sale of advertising on our Websites. Advertising revenues represented approximately 68% of our total revenues for both the years ended December 31, 2006 and 2005. For the years ended December 31, 2006 and 2005, our five largest advertisers accounted for approximately 14% and 17% of our total brand advertising revenues, respectively. The growth of our advertising revenues relies on increased revenue from the sale of advertising spaces on our Websites, which may be affected by many of the following risk factors:
In addition, our ability to generate and maintain significant online advertising revenues will also depend upon:
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This excerpt taken from the SOHU 10-Q filed Nov 6, 2006. We depend on online advertising for a significant portion of our revenues, but the online advertisement market includes many uncertainties, which could cause our advertising revenues to decline. We derive a significant portion of our revenues, and expect to derive a significant portion of our revenues for the foreseeable future, from the sale of advertising on our Websites. Advertising revenues represented approximately 67% and 68% of our total revenues for the nine months ended September 30, 2006 and September 30, 2005, respectively. For the nine months ended September 30, 2006 and September 30, 2005, our five largest advertisers accounted for approximately 15% and 14% of our total brand advertising revenues, respectively. The growth of our advertising revenues relies on increased revenue from the sale of advertising spaces on our Websites, which may be affected by many of the following risk factors:
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Table of ContentsIn addition, our ability to generate and maintain significant online advertising revenues will also depend upon:
This excerpt taken from the SOHU 10-Q filed Aug 8, 2006. We depend on online advertising for a significant portion of our revenues, but the online advertisement market includes many uncertainties, which could cause our advertising revenues to decline. We derive a significant portion of our revenues, and expect to derive a significant portion of our revenues for the foreseeable future, from the sale of advertising on our Websites. Advertising revenues represented approximately 67% and 67% of our total revenues for the six months ended June 30, 2006 and 2005, respectively. For the six months ended June 30, 2006 and 2005, our five largest advertisers accounted for approximately 17% and 16% of our total brand advertising revenues, respectively. The growth of our advertising revenues relies on increased revenue from the sale of advertising spaces on our Websites, which may be affected by many risk factors as follows:
In addition, our ability to generate and maintain significant online advertising revenues will also depend upon:
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This excerpt taken from the SOHU 10-Q filed May 2, 2006. We depend on online advertising for a significant portion of our revenues, but the online advertisement market includes many uncertainties, which could cause our advertising revenues to decline. We derive a significant portion of our revenues, and expect to derive a significant portion of our revenues for the foreseeable future, from the sale of advertising on our Websites. Advertising revenues represented approximately 64% and 63% of our total revenues for the quarters ended March 31, 2006 and 2005, respectively. For the quarters ended March 31, 2006 and 2005, our five largest advertisers accounted for approximately 18% and 20% of our total brand advertising revenues, respectively. The growth of our advertising revenues relies on increased revenue from the sale of advertising spaces on our Websites, which may be affected by many risk factors as follows:
In addition, our ability to generate and maintain significant online advertising revenues will also depend upon:
This excerpt taken from the SOHU 10-K filed Feb 28, 2006. We depend on online advertising for a significant portion of our revenues, but the online advertisement market includes many uncertainties, which could cause our advertising and revenues to decline. We derive a significant portion of our revenues, and expect to derive a significant portion of our revenues for the foreseeable future, from the sale of advertising on our Websites. Advertising revenues represented approximately 65% and 54% of our total revenues for the years ended December 31, 2005 and 2004, respectively. The growth of our advertising revenues relies on increased revenue from the sale of advertising spaces on our Websites, which may be affected by many risk factors.
In addition, our ability to generate and maintain significant online advertising revenues will also depend upon:
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