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SOHU » Topics » Finally, our fifth business line of E-commerce

This excerpt taken from the SOHU 8-K filed Feb 9, 2005.

Finally, our fifth business line of E-commerce

 

This was another good quarter for our e-commerce. We strongly believe in the long-term opportunity for e-commerce in China. At this early stage we are willing to sacrifice some gross margins for revenues to make our mark in this promising but still nascent online sector.

 

Before we move to the financial presentation, let me brief you on our operational progress:

 

I would specifically like to mention three of our recent operational highlights:

 

  1. Firstly, we achieved a new milestone in our drive to become the most prominent and most influential online media platform in China. Our annual Top Ten news award ceremony, where we select the top stories and personalities of the year, was again a resounding success that generated huge publicity in China. This year we added to the event a Business Summit on the theme of ‘2005 New Vision for China’, which was attended by high-level national business leaders. Through this Business Summit we further leveraged our status as a key online media platform that influences public debate in Chinese society.

 

  2. Secondly, we continue to add to our large portfolio of high-profile content partners and marketing partnerships. In late November, early December we hosted the exclusive Chinese Official website for the 54th Miss World Contest, which took place in the Chinese city Sanya. In addition, we are currently working with the Miss World Organization and China’s ministry of Health to raise funds for AIDS education and awareness.

 

  3. And finally, ‘Content is ever more King’ in this increasingly profitable and competitive Internet landscape, and we continue to invest in more, better and branded content on our web properties. We are pleased that our cooperation with Disney saw another major initiative with the launch of the Chinese language miniwebsite and wireless downloads for the latest Disney hit, The Incredibles.

 

Now, I’d like to give the floor to our Chief Financial Officer, Carol Yu, for a financial review.

 

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