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This excerpt taken from the SOHU 8-K filed Oct 28, 2009. Gross Margin Gross margin was 76% in the third quarter of 2009, compared with 77% in the second quarter of 2009 and 74% in the third quarter of 2008. Non-GAAP gross margin for the third quarter of 2009 was 76%, compared with 78% in the second quarter of 2009 and 74% in the third quarter of 2008. Brand advertising gross margin for the third quarter of 2009 was 68%, compared with 68% in the second quarter of 2009 and 62% in the third quarter of 2008. Non-GAAP brand advertising gross margin for the third quarter of 2009 was 69%, compared with 68% in the second quarter of 2009 and 62% in the third quarter of 2008. Online game gross margin for the third quarter of 2009 was 93%, compared with 94% in the second quarter of 2009 and 94% in the third quarter of 2008. Non-GAAP online game gross margin in the third quarter of 2009 was also 93%, compared with 94% in the second quarter of 2009 and 94% in the third quarter of 2008. Wireless gross margin for the third quarter of 2009 was 43%, compared with 45% in the second quarter of 2009 and 51% in the third quarter of 2008. Non-GAAP wireless gross margin for the third quarter of 2009 was 43%, compared with 45% in the second quarter of 2009 and 51% in the third quarter of 2008. This excerpt taken from the SOHU 8-K filed Jul 29, 2009. Gross Margin Gross margin was 77% in the second quarter of 2009, compared to 76% in the first quarter of 2009, and 76% in the second quarter of 2008. Non-GAAP gross margin for the second quarter of 2009 was 78%, compared with 76% in both the first quarter of 2009 and the second quarter of 2008.
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Brand advertising gross margin for the second quarter was 68%, compared with 65% in the first quarter of 2009 and 67% in the second quarter of 2008. Non-GAAP brand advertising gross margin for the second quarter of 2009 was 68%, compared with 65% in the first quarter of 2009 and 67% in the second quarter of 2008. Online game gross margin for the second quarter of 2009 was 94%, unchanged from the first quarter of 2009 and up from 93% in the second quarter of 2008. Non-GAAP online game gross margin in the second quarter of 2009 was also 94%, unchanged from the first quarter of 2009 and up from 93% in the second quarter of 2008. Wireless gross margin for the second quarter of 2009 was 45%, compared with 43% in the first quarter of 2009 and 40% in the second quarter of 2008. Non-GAAP wireless gross margin for the second quarter of 2009 was 45%, compared to 43% in the first quarter of 2009 and 40% in the second quarter of 2008. This excerpt taken from the SOHU 8-K filed May 6, 2009. Gross Margin Gross margin was 76% in the first quarter of 2009, up from 75% in the fourth quarter of 2008, and equivalent to 76% in the first quarter of 2008. Non-GAAP gross margin for the first quarter of 2009 was also 76%, up from 75% in the fourth quarter of 2008, and equivalent to 76% in the first quarter of 2008. Brand advertising gross margin for the first quarter of 2009 was 65%, compared with 66% in the fourth quarter of 2008 and 66% in the first quarter of 2008. Non-GAAP brand advertising gross margin for the first quarter of 2009 was 65%, compared with 67% in both the fourth quarter of 2008 and the first quarter of 2008. Online game gross margin for the first quarter of 2009 was 94%, up from 93% in the fourth quarter of 2008 and 92% in the first quarter of 2008. Non-GAAP non-advertising gross margin for the first quarter of 2009 was 85%, up from 83% in the fourth quarter of 2008 and at the same level as in the first quarter of 2008. | EXCERPTS ON THIS PAGE:
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