SOHU » Topics » ii) Non-advertising

These excerpts taken from the SOHU 10-K filed Feb 26, 2009.

ii) Non-advertising

Cost of online game revenues consists of salary and benefits, PRC business tax and VAT that AmazGame pays on the revenues that it derives from its contractual arrangements with Gamease, bandwidth leasing and communication costs, depreciation of computer equipment, and revenue-based royalty payments to game developers of licensed games.

Cost of wireless revenues consists of collection charges and transmission fees paid to third party network operators, payments to third party content suppliers, penalties, depreciation expenses, and fees for bandwidth leasing charges.

ii) Non-advertising

FACE="Times New Roman" SIZE="2">Cost of online game revenues consists of salary and benefits, PRC business tax and VAT that AmazGame pays on the revenues that it derives from its contractual arrangements with Gamease, bandwidth leasing and
communication costs, depreciation of computer equipment, and revenue-based royalty payments to game developers of licensed games.

Cost of wireless
revenues consists of collection charges and transmission fees paid to third party network operators, payments to third party content suppliers, penalties, depreciation expenses, and fees for bandwidth leasing charges.

STYLE="margin-top:18px;margin-bottom:0px">(p) Product development

Operating, classification and organization
of listings, and enhancement costs of the Website are expensed as incurred. Significant direct costs of materials, labor and services incurred during the application development stage of a project are capitalized.

STYLE="margin-top:18px;margin-bottom:0px">(q) Advertising expenses

Advertising expenses, which generally
represent the cost of promotions to create or stimulate a positive image of the Company or a desire to buy the Company’s products and services, are expensed as incurred. Advertising expenses are charged to the statements of operations when
incurred. Included in sales and marketing expenses are advertising costs of $47.4 million, $22.5 million and $10.6 million, for the years ended December 31, 2008, 2007 and 2006, respectively.

STYLE="margin-top:18px;margin-bottom:0px">(r) Share-based compensation

Effective from January 1, 2006,
the Company adopted SFAS 123(R), which requires all share-based payments to employees and directors, including grants of employee stock options and restricted stock units, to be recognized in the financial statements based on their grant date fair
values. The valuation provisions of SFAS 123(R) apply to new awards, to awards granted to employees and directors before the adoption of SFAS 123(R) whose related requisite services had not been provided, and to awards which were subsequently
modified or cancelled. In March 2005, the SEC issued SAB 107 regarding the SEC’s interpretation of SFAS 123(R) and the valuation of share-based payments for public companies. The Company has applied the provisions of SAB 107 in its adoption of
SFAS 123(R). Prior to SFAS 123(R), the Company accounted for share-based payments in accordance with APB 25, and complied with the disclosure provisions of SFAS 123. In general, compensation cost under APB 25 was recognized based on the difference,
if any, between the estimated fair value of the Company’s common stock and the amount an employee must pay to acquire the stock, as determined on the date the option is granted. Pro forma information was disclosed to illustrate the effect on
net income and net income per share if the Company had applied the fair value recognition provisions of SFAS 123 to stock-based employee compensation for the reporting periods.

FACE="Times New Roman" SIZE="2">Under SFAS 123(R), the Company applied the Black-Scholes valuation model in determining the fair value of options granted to employees and directors. Under the transition provisions of SFAS 123(R), the Company
recognizes compensation expense on options granted prior to the adoption of SFAS 123(R) on an accelerated basis over the requisite service period, which is consistent with the methods the Company adopted when preparing pro forma information under
SFAS 123. Restricted stock units are measured based on the fair market value of the underlying stock on the dates of grant. The Company recognizes the relevant share-based compensation expenses on an accelerated basis over the requisite service
period, generally ranging from one to four years.

Under SFAS 123(R), the number of share-based awards for which the service is not expected to be rendered
for the requisite period should be estimated, and the related compensation cost not recorded for that number of awards. For pro forma disclosure under SFAS 123, the effect of forfeitures was accounted for only as the forfeitures occurred. The
Company applied the modified prospective transition method, and therefore has not restated prior years’ results.

 


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The Company’s assumptions were based on historical experience, with consideration to developing expectations about
the future. The assumptions used in calculating the fair value of share-based awards and related share based compensation expenses represent management’s best estimates, but these estimates involve inherent uncertainties and the application of
management judgment. As a result, if factors change or different assumptions are used the share-based compensation expense could be materially different for any period.

FACE="Times New Roman" SIZE="2">(s) Income taxes

Income taxes are accounted for using an asset and liability approach which requires the recognition
of income taxes payable or refundable for the current year and deferred tax liabilities and assets for the future tax consequences of events that have been recognized in the Company’s financial statements or tax returns. Deferred income taxes
are determined based on the differences between the financial reporting and tax basis of assets and liabilities and are measured using the currently enacted tax rates and laws. The deferred tax assets are reduced by a valuation allowance, if based
on available evidence, it is considered that more likely than not some portion of or all of the deferred tax assets will not be realized.

These excerpts taken from the SOHU 10-K filed Feb 28, 2008.

ii) Non-advertising

Cost of online game revenues consists of salary and benefits of game masters, bandwidth leasing charges and revenue sharing with the game developers.

Cost of wireless revenues consists of collection charges and transmission fees paid to third party network operators, payments to third party content suppliers, penalties, depreciation expenses, and fees for bandwidth leasing charges.

ii)
Non-advertising

Cost of online game revenues consists of salary and benefits of game masters, bandwidth leasing charges and revenue sharing with the
game developers.

Cost of wireless revenues consists of collection charges and transmission fees paid to third party network operators, payments to third
party content suppliers, penalties, depreciation expenses, and fees for bandwidth leasing charges.

This excerpt taken from the SOHU 10-K filed Mar 8, 2007.

ii) Non-advertising

Cost of wireless revenues consists of collection charges and transmission fees paid to third party network operators, payments to third party content suppliers, penalties, depreciation expenses, and fees for bandwidth leasing charges.

This excerpt taken from the SOHU 10-K filed Feb 28, 2006.

ii) Non-advertising

Wireless cost of revenues consists of collection charges and transmission fees paid to third party network operators, payments to third party content suppliers, penalties, depreciation expenses, and fees for bandwidth leasing charges. E-commerce cost of revenues consists of the purchase price of consumer products sold by the Company and inbound and outbound shipping charges.

This excerpt taken from the SOHU 10-K filed Mar 25, 2005.

ii) Non-advertising

 

Wireless cost of revenues consists of collection charges and transmission fees paid to third party network operators, and payments to short messaging content suppliers. E-commerce cost of revenues consists of the purchase price of consumer products sold by the Company and inbound and outbound shipping charges.

 

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