This excerpt taken from the SOHU 8-K filed Aug 3, 2006.
Recent Strategic Partnerships
Sohu has become a pioneer in delivering online video content through complementary partnership opportunities. During the 2006 FIFA World Cup, Sohu worked closely with SMGBB.cn to successfully deliver 2006 FIFA World Cup broadband Internet video on match highlights to Chinese Internet users and soccer fans. To leverage our success in delivering World Cup video, we have continued to secure more premier online video content, such as the Chinese Football Association Super League 2006 and the China Basketball Association Professional League 2006-2007 online video highlights and major European Soccer live Internet video coverage.
In addition, Sohu has entered into an exclusive partnership with Europes leading multi-media sports platform, Eurosport, to launch eurosport.sohu.com in China. It features in-depth coverage, including certain video content and sophisticated databases of a wide range of major international sports events.
We have remained steadfast in our focus on building the Sohu brand via strategic exclusive partnerships. We are pleased to report that we will partner with another well-known Olympic sponsor, adidas, who will become the co-branded partner of Sohus sports channel. This is a direct impact of Sohus membership in the exclusive Olympics sponsorship group, which we are confident will offer many co-marketing and co-branding opportunities as the Beijing 2008 Olympics approaches. Furthermore, I am proud to announce that Sohu has also been selected to be an exclusive Internet Content partner for Team China from now through 2008, for the 15th Asian Games, the 6th Asian Winter Games and the Beijing 2008 Olympics. Our vision is to extend Sohus exclusive network of partnerships to create a platform that will best distribute our enhanced product portfolio and further brand Sohu as an international portal for Chinese users everywhere, concluded Dr. Zhang.