|
|
 | | | |
- close
- close
- close
- close
These excerpts taken from the SOHU 10-K filed Feb 28, 2008. Sponsored Search We offer a series of sponsored search offerings, aiming at small and medium sized enterprises that pay fees to list on our search results, in our directory. Through our sponsored search services, we provide advertisers a cost-effective way to deliver advertisement to targeted customers by displaying advertisements in response to user actions, such as a keyword search. We offer both paid listing and bid listing on our search engine and online directory, as well as listings in our classified advertisement section. For paid listing, advertisers pay fixed lump-sum fees based on priority and keywords within a certain period. For bid listing, advertisers pay us according to a cost per click bidding price set by the advertisers. We market our paid search services through the use of approximately 200 distribution agents as well as our internal sales force. We also have a Website Alliance network with more than 6,000 members, whereby our bid listing advertisers could choose to also post their links in different Websites of the Website Alliance members so as to increase the chance of click-through. In 2007, we had more than 51,400 customers for our sponsored search business. Sponsored Search We offer a We market our paid search services through the use of approximately 200 distribution agents as well as our internal sales force. We also have a Website Alliance SIZE="2">Products and Services for Users We provide an array of products and services to our users through our Web properties, including This excerpt taken from the SOHU 10-K filed Mar 8, 2007. Sponsored Search We offer a series of sponsored search offerings, aiming at small and medium sized enterprises that pay fees to list on our search results, in our directory. Through our sponsored search services, we provide advertisers a cost-effective way to deliver advertisement to targeted customers by displaying advertisements in response to user actions, such as a keyword search. We offer both paid listing and bid listing on our search engine and online directory, as well as listings in our classified advertisement section. For paid listing, advertisers pay fixed lump-sum fees based on priority and keywords within a certain period. For bid listing, advertisers pay us according to a cost per click bidding price set by the advertisers. We market our paid search services through the use of approximately 550 distribution agents as well as our internal sales force. We also have a Website Alliance network with more than 5,600 members, whereby our bid listing advertisers could choose to also post their links in different Websites of the Website Alliance members so as to increase the chance of click-through. In 2006, we had more than 48,000 customers for our sponsored search business. This excerpt taken from the SOHU 10-K filed Feb 28, 2006. Sponsored Search We offer a series of sponsored search offerings, aiming at small and medium sized enterprises that pay fees to list on our search results, in our directory. Through our sponsored search services, we provide advertisers a cost-effective way to deliver advertisement to targeted customers by displaying advertisements in response to user actions, such as a keyword search. We offer both paid listing and bid listing on our search engine and online directory, as well as listings in our classified advertisement section. For paid listing, advertisers pay fixed lump-sum fees based on priority and keywords within a certain period. For bid listing, advertisers pay us according a cost per click bidding price set by the advertisers. Revenues from sponsored search are derived from a fixed fee model of paid listing, listing in our classified advertisement section and a pay-for-click model of bid listing services. We market our paid search services through the use of approximately 250 distribution agents as well as our internal sales force. We also have a Website Alliance network with more than 5000 members, whereby our bid listing advertisers could choose to also post their links in different Websites of the Website Alliance members so as to increase the chance of click-through. As of December 31, 2005, approximately 39,000 small and medium enterprises had paid to list on our Websites for search results and our directory. | EXCERPTS ON THIS PAGE:
RELATED TOPICS for SOHU: |
| |||||||
