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SOHU » Topics » Synergy with the Sohu brand advertising business

These excerpts taken from the SOHU 10-K filed Feb 26, 2009.

Synergy with the Sohu brand advertising business

Our online game business has benefited from our advertising business and operation of our Web properties, including Sohu’s strong brand recognition, our large user base and pre-launch game review services provided by one of our verticals, 17173.com.

Our trusted brand name in China provides our online game business with a broad marketing reach. We believe that by marketing across our Web domains (such as Sohu.com and 17173.com) and taking advantage of our single-user ID system, which provides easy access to our online games, we have driven new users to our games.

Synergy with the Sohu brand advertising business

STYLE="margin-top:6px;margin-bottom:0px">Our online game business has benefited from our advertising business and operation of our Web properties, including Sohu’s strong brand recognition, our large user
base and pre-launch game review services provided by one of our verticals, 17173.com.

Our trusted brand name in China provides our online game business
with a broad marketing reach. We believe that by marketing across our Web domains (such as Sohu.com and 17173.com) and taking advantage of our single-user ID system, which provides easy access to our online games, we have driven new users to our
games.

EXCERPTS ON THIS PAGE:

10-K (2 sections)
Feb 26, 2009

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