SOHU » Topics » Thank you all for joining our conference call today.

This excerpt taken from the SOHU 8-K filed Feb 8, 2006.

Thank you all for joining our conference call today.

 

To start, there is one key message that I want to emphasize on our call today and that is our commitment to our core advertising business –both brand and search- remains firm and the growth that we have seen in this past quarter and throughout 2005 is representative of our growing strength in China’s online advertising market. We look to further drive our business through continued development and rollout of our own innovative products and services to drive increased traffic and usage on our sites.

 

This excerpt taken from the SOHU 8-K filed Nov 14, 2005.

Thank you all for joining our conference call today.

 

First, I would like to highlight one of the most significant events in our company’s history. We, at Sohu, are all very excited to be the first Official Internet Content Sponsor for the 2008 Olympics. This will provide Sohu exclusive access to the 2008 Olympics official website content and also give the Company exclusive cross-marketing and cross-selling opportunities with the other Fortune 1000 corporate partners and sponsors such as Coca Cola, GE, McDonalds, Adidas, Lenovo, China Mobile, and Air China.

 

The magnitude of what this means for Sohu is enormous for the future of our online advertising business. This was a heavily sought after project in China and the environment in which we won was highly competitive and one that we view as a testament to the strength of Sohu’s brand. Our reasons for this investment are simple. As we move closer to the 2008 Olympics, we believe we will see accelerated growth opportunities in leveraging the sponsorship program and drive more advertising revenue through customers looking to capitalize on the 2008 Olympic event. We believe it will serve as a platform to showcase our superior technology and brand presence.

 

There are two core messages that I want to emphasize on our call today.

 

First, we firmly believe that having been chosen as the official internet content sponsor for the Olympic website puts us at the head of the pack amongst our peers. This endorsement is one of the most exclusive events that can happen in the Chinese internet market. With the full support of the BOCOG and the Chinese government, we are now well positioned to lead our company down the path of strong success through seamless execution of the Olympic website launch.

 

Second, we will continue to drive our business through continued development and rollout of our own innovative products and services to drive increased traffic and usage on our sites. We believe the combination of these two events will not only shape the way Sohu sells to its customers but that it will have a large impact on the Chinese internet market as a whole.

 

EXCERPTS ON THIS PAGE:

8-K
Feb 8, 2006
8-K
Nov 14, 2005
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