Sohu.com (SOHU)

TLBB

TLBB is our first in-house developed MMORPG, for which we commenced development in late 2004. It is a 2.5D martial arts game, adapted from the very popular Chinese novel, “Tian Long Ba Bu”, which means “Novel of Eight Demigods”, written by the famous writer Louis Cha. TLBB provides numerous missions and in-game activities for game players to develop a personalized experience and foster virtual social relationships, which we have designed to appeal to game players with diverse interests.

TLBB features a combination of martial arts-style-fighting and community-building among its game players, which we believe holds strong appeal for game players. In TLBB, game players choose from nine categories of team-based identities with distinct skill sets and missions, and game players can engage in numerous virtual activities, such as making friends, getting married, learning skills or completing other tasks. Game players can communicate with each other in real time through an in-game instant messaging system. These community-based features foster group interaction and relationship building among game players, which we believe also helps to maintain our game players’ interest over time.

The major categories of virtual items we sell to generate revenues are gems, pets, fashion items, magic medicine, riding animals, hierograms, materials, skill books and fireworks. We currently offer over 700 different virtual items. These virtual items help game players to advance to the next level and increase the attractiveness of the games.

We improve the game by typically providing regular game updates once or twice a week and major enhancements through expansion packs every few months. Expansion packs may contain new territories, themes, tasks, characters, virtual items and other enhanced features within the game. Expansion packs effectively increase game players’ interest in the game and enhance the experience of game players by keeping the game-playing experience fresh even for long-time game players.

To leverage the success of TLBB in China, we licensed TLBB to third-party operators to operate the game in Taiwan, Hong Kong, Vietnam, Malaysia and Singapore.

TLBB

FACE="Times New Roman" SIZE="2">TLBB is our first in-house developed MMORPG, for which we commenced development in late 2004. It is a 2.5D martial arts game, adapted from the very popular Chinese novel, “Tian Long Ba Bu”, which means
“Novel of Eight Demigods”, written by the famous writer Louis Cha. TLBB provides numerous missions and in-game activities for game players to develop a personalized experience and foster virtual social relationships, which we have designed
to appeal to game players with diverse interests.

TLBB features a combination of martial arts-style-fighting and community-building among its game
players, which we believe holds strong appeal for game players. In TLBB, game players choose from nine categories of team-based identities with distinct skill sets and missions, and game players can engage in numerous virtual activities, such as
making friends, getting married, learning skills or completing other tasks. Game players can communicate with each other in real time through an in-game instant messaging system. These community-based features foster group interaction and
relationship building among game players, which we believe also helps to maintain our game players’ interest over time.

The major categories of
virtual items we sell to generate revenues are gems, pets, fashion items, magic medicine, riding animals, hierograms, materials, skill books and fireworks. We currently offer over 700 different virtual items. These virtual items help game players to
advance to the next level and increase the attractiveness of the games.

We improve the game by typically providing regular game updates once or twice a
week and major enhancements through expansion packs every few months. Expansion packs may contain new territories, themes, tasks, characters, virtual items and other enhanced features within the game. Expansion packs effectively increase game
players’ interest in the game and enhance the experience of game players by keeping the game-playing experience fresh even for long-time game players.

SIZE="2">To leverage the success of TLBB in China, we licensed TLBB to third-party operators to operate the game in Taiwan, Hong Kong, Vietnam, Malaysia and Singapore.

FACE="Times New Roman" SIZE="2">BO

BO is a 2.5D MMORPG that we licensed from a third party. BO is a martial arts game set to the backdrop of
a Chinese myth. Game players can use different combat postures and can set their own rules for in-game fighting. Game players take on various roles, including a human, an evil spirit or an immortal in the game. Each role has different skill sets
that can be learned and improved by completing different tasks. Like TLBB, BO also provides a wide range of virtual items for game players to purchase to enhance the game-playing experience.

TLBB

TLBB is our first in-house developed MMORPG game with development work started in late 2004. It is a 2.5D martial art game based on a famous novel “Eight Demigods” written by Louis Cha. The game appeals to players of all levels and offers high quality graphics and in-game communities. In the interactive in-game communities, the players can complete series activities, such as making friends, getting married, learning life skills or completing other preset tasks. To enhance the game experience, users can buy in-game virtual items, such as power enabled medicine, costumes, weapon by purchasing Sohu prepaid cards and charge the amount to their accounts. TLBB was commercially launched in May 2007 and solidified its success during the subsequent months during the year of 2007. As of December 31, 2007, TLBB has been ranked in the top five MMORPG games in the Chinese market. The success of TLBB in China has enabled us to license the game overseas. In August 2007, we licensed TLBB to an operator in Vietnam. In December 2007, we also licensed it to operators in Hong Kong and Taiwan. As of December 31, 2007, TLBB had more than 23 million registered users in China.

TLBB

FACE="Times New Roman" SIZE="2">TLBB is our first in-house developed MMORPG game with development work started in late 2004. It is a 2.5D martial art game based on a famous novel “Eight Demigods” written by Louis Cha. The game appeals to
players of all levels and offers high quality graphics and in-game communities. In the interactive in-game communities, the players can complete series activities, such as making friends, getting married, learning life skills or completing other
preset tasks. To enhance the game experience, users can buy in-game virtual items, such as power enabled medicine, costumes, weapon by purchasing Sohu prepaid cards and charge the amount to their accounts. TLBB was commercially launched in May 2007
and solidified its success during the subsequent months during the year of 2007. As of December 31, 2007, TLBB has been ranked in the top five MMORPG games in the Chinese market. The success of TLBB in China has enabled us to license the game
overseas. In August 2007, we licensed TLBB to an operator in Vietnam. In December 2007, we also licensed it to operators in Hong Kong and Taiwan. As of December 31, 2007, TLBB had more than 23 million registered users in China.