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SNE » Topics » Sales and Distribution

This excerpt taken from the SNE 20-F filed Jun 23, 2009.
Sales and Distribution
 
The following table shows Sony’s sales in each of its major markets for the periods indicated.  Figures in parentheses indicate the percentage contribution of each region to total worldwide sales and operating revenue.
 
                                                 
    Fiscal Year Ended March 31
    2007   2008   2009
    (Yen in millions)
 
Japan
    2,127,841       (25.6 )     2,056,374       (23.2 )     1,873,219       (24.2 )
United States
    2,232,453       (26.9 )     2,221,862       (25.1 )     1,827,812       (23.6 )
Europe
    2,037,658       (24.6 )     2,328,233       (26.2 )     1,987,692       (25.7 )
Other Areas
    1,897,743       (22.9 )     2,264,945       (25.5 )     2,041,270       (26.5 )
             
             
Sales and operating revenue
    8,295,695       (100.0 )     8,871,414       (100.0 )     7,729,993       (100.0 )
             
             
 
This excerpt taken from the SNE 20-F filed Jun 23, 2008.
Sales and Distribution
 
The following table shows Sony’s sales in each of its major markets for the periods indicated. Figures in parentheses indicate the percentage of worldwide sales and operating revenue for which the particular market accounts.
 
                                                 
    Fiscal Year Ended March 31
    2006   2007   2008
    (Yen in millions)
 
Japan
    2,203,812       (29.3 )     2,127,841       (25.6 )     2,056,374       (23.2 )
United States
    1,957,644       (26.1 )     2,232,453       (26.9 )     2,221,862       (25.1 )
Europe
    1,715,775       (22.8 )     2,037,658       (24.6 )     2,328,233       (26.2 )
Other Areas
    1,633,366       (21.8 )     1,897,743       (22.9 )     2,264,945       (25.5 )
             
             
Sales and operating revenue
    7,510,597       (100.0 )     8,295,695       (100.0 )     8,871,414       (100.0 )
             
             
 
This excerpt taken from the SNE 20-F filed Jun 22, 2007.
Sales and Distribution
 
The following table shows Sony’s sales in each of its major markets for the periods indicated. Figures in parentheses indicate the percentage of worldwide sales and operating revenue for which the particular market accounts.
 
                                                 
    Fiscal Year Ended March 31
    2005   2006   2007
            (Yen in millions)        
 
Japan
    2,132,462       (29.7 )     2,203,812       (29.3 )     2,127,841       (25.6 )
United States
    1,977,310       (27.5 )     1,957,644       (26.1 )     2,232,453       (26.9 )
Europe
    1,612,576       (22.4 )     1,715,775       (22.8 )     2,037,658       (24.6 )
Other Areas
    1,468,977       (20.4 )     1,633,366       (21.8 )     1,897,743       (22.9 )
             
             
Sales and operating revenue
    7,191,325       (100.0 )     7,510,597       (100.0 )     8,295,695       (100.0 )
             
             


23

Table of Contents

Electronics
 
Sony’s electronics products and services are marketed throughout the world under the trademark “Sony,” which has been registered in 204 countries and territories.
 
In most cases, sales of Sony’s electronics products are made to sales subsidiaries of Sony Corporation located in or responsible for sales in the countries and territories where Sony’s products and services are marketed. These subsidiaries then sell those products to local distributors and dealers. In some regions, sales of certain products and services are made directly to local distributors by Sony Corporation.
 
Sales in the Electronics segment are particularly seasonal and also vary significantly with the timing of new product introductions and economic conditions of each country. Sales for the third quarter ending December 31 of each fiscal year are generally higher than other quarters of the same fiscal year due to demand in the year-end holiday season.
 

EXCERPTS ON THIS PAGE:

20-F
Jun 23, 2009
20-F
Jun 23, 2008
20-F
Jun 22, 2007

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