SPLS » Topics » Advertising:

This excerpt taken from the SPLS 10-K filed Mar 1, 2007.
Advertising:   Staples expenses the production costs of advertising the first time the advertising takes place, except for the cost of direct-response advertising, primarily catalog production costs, which are capitalized and amortized over their expected period of future benefits (i.e., the life of the catalog). Direct catalog production costs included in prepaid and other assets totaled $31.2 million at February 3, 2007 and $28.4 million at January 28, 2006. Total advertising and marketing expense was $660.3 million, $588.2 million and $526.0 million for fiscal years 2006, 2005 and 2004, respectively.

This excerpt taken from the SPLS 10-K filed Feb 28, 2006.
Advertising:   Staples expenses the production costs of advertising the first time the advertising takes place, except for the cost of direct-response advertising, primarily catalog production costs, which are capitalized and amortized over their expected period of future benefits (i.e., the life of the catalog). Direct catalog production costs included in prepaid and other assets totaled $28.4 million at January 28, 2006 and $30.8 million at January 29, 2005. Total advertising and marketing expense was $588.2 million, $526.0 million and $492.7 million for fiscal years 2005, 2004 and 2003, respectively.

EXCERPTS ON THIS PAGE:

10-K
Mar 1, 2007
10-K
Feb 28, 2006
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