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SBUX » Topics » Licensing - Branded products

This excerpt taken from the SBUX 10-K filed Nov 20, 2009.
Licensing — Branded products
 
The Company licenses the rights to produce and market Starbucks branded products through several partnerships both domestically and internationally. Significant licensing agreements include:
 
  •  The North American Coffee Partnership, a joint venture with the Pepsi-Cola Company in which Starbucks is a 50% equity investor, manufactures and markets ready-to-drink beverages, including bottled Frappuccino® beverages and Starbucks DoubleShot® espresso drinks in US and Canada;
 
  •  licensing agreements for the manufacturing, marketing and distribution of Starbucks Discoveries®, a ready-to-drink chilled cup coffee beverage, and Starbucks DoubleShot® espresso drinks in Japan and South Korea;
 
  •  a licensing agreement with a partnership formed by Unilever and Pepsi-Cola Company for the manufacturing, marketing and distribution of Starbucks super-premium Tazo® Tea ready-to-drink beverages in the US; and
 
  •  a licensing agreement with Unilever for the manufacturing, marketing and distribution of Starbucks super-premium ice cream products in the US.
 
Collectively, the revenues from these branded products accounted for 4% of specialty revenues in fiscal 2009.
 
These excerpts taken from the SBUX 10-K filed Nov 24, 2008.
Licensing — Branded products
 
The Company licenses the rights to produce and market Starbucks branded products through several partnerships both domestically and internationally. Significant licensing agreements include:
 
  •  The North American Coffee Partnership, a joint venture with the Pepsi-Cola Company in which Starbucks is a 50% equity investor, manufactures and markets ready-to-drink beverages, including bottled Frappuccino® beverages and Starbucks DoubleShot® espresso drinks;
 
  •  licensing agreements for the manufacturing, marketing and distribution of Starbucks Discoveries®, a ready-to-drink chilled cup coffee beverage, in Japan and South Korea;
 
  •  a licensing agreement established in August 2008 with Unilever and Pepsi-Cola Company for the manufacturing, marketing and distribution of Starbucks super-premium Tazo® Tea ready-to-drink beverages in the US and Canada; and
 
  •  the International Coffee Partnership, another joint venture with the Pepsi-Cola Company, to manufacture, market and distribute ready-to-drink beverages internationally which currently includes bottled Frappuccino® beverages in China and Mexico.
 
Collectively, the revenues from these branded products accounted for 4% of specialty revenues in fiscal 2008.
 
Licensing —
Branded products


 



The Company licenses the rights to produce and market Starbucks
branded products through several partnerships both domestically
and internationally. Significant licensing agreements include:


 














































  • 
The North American Coffee Partnership, a joint venture with the
Pepsi-Cola Company in which Starbucks is a 50% equity investor,
manufactures and markets ready-to-drink beverages, including
bottled
Frappuccino®

beverages and Starbucks
DoubleShot®

espresso drinks;
 
  • 
licensing agreements for the manufacturing, marketing and
distribution of Starbucks
Discoveries®,

a ready-to-drink chilled cup coffee beverage, in Japan and South
Korea;
 
  • 
a licensing agreement established in August 2008 with Unilever
and Pepsi-Cola Company for the manufacturing, marketing and
distribution of Starbucks super-premium
Tazo®

Tea ready-to-drink beverages in the US and Canada; and
 
  • 
the International Coffee Partnership, another joint venture with
the Pepsi-Cola Company, to manufacture, market and distribute
ready-to-drink beverages internationally which currently
includes bottled
Frappuccino®

beverages in China and Mexico.


 



Collectively, the revenues from these branded products accounted
for 4% of specialty revenues in fiscal 2008.


 




This excerpt taken from the SBUX 10-K filed Nov 29, 2007.
Licensing — Branded products
 
The Company licenses the rights to produce and market Starbucks branded products through several partnerships both domestically and internationally. The North American Coffee Partnership, a joint venture with the Pepsi-Cola Company in which Starbucks is a 50% equity investor, manufactures and markets ready-to-drink beverages, including bottled Frappuccino® beverages and Starbucks DoubleShot® espresso drinks. Other partnerships produce and market branded products in these categories: superpremium ice cream (joint venture with Dreyer’s Grand Ice Cream, Inc.), premium coffee liqueur (license agreement with Beam Global Spirits & Wine) and chocolate (license agreement with The Hershey Company). Internationally, the Company licenses Starbucks Discoveries®, a ready-to-drink chilled cup coffee beverage, in Japan, Taiwan and South Korea.
 
Collectively, the revenues from these branded products accounted for 3% of specialty revenues in fiscal 2007.
 
This excerpt taken from the SBUX 10-K filed Dec 14, 2006.
Licensing — Branded products
 
The Company has licensed the rights to produce and distribute Starbucks branded products to two partnerships in which the Company holds 50% equity interests. The North American Coffee Partnership with the Pepsi-Cola Company develops and distributes ready-to-drink beverages which include, among others, bottled Frappuccino® coffee drinks and Starbucks DoubleShot® espresso drinks. The Starbucks Ice Cream Partnership with Dreyer’s Grand Ice Cream, Inc., develops and distributes superpremium ice creams.
 
Starbucks and Jim Beam Brands Co., a unit of Fortune Brands, Inc., manufacture and market Starbucks-branded premium coffee liqueur products in the United States and Canada. The Company introduced a coffee liqueur product nationally during the fiscal second quarter of 2005, and launched a coffee and cream liqueur product in the second quarter of fiscal 2006 in restaurants, bars and retail outlets where premium distilled spirits are sold. During the fiscal fourth quarter of 2006, the Company launched Starbuckstm Coffee Liqueur and Cream Liqueur in Canada. The Company does not and will not sell the liqueur products in its Company-operated or licensed retail stores.
 
In September 2005, the Company launched Starbucks Discoveriestm, a ready-to-drink chilled cup coffee beverage in refrigerated cases of convenience stores in Japan, through a manufacturing and distribution agreement with Suntory Limited, and in Taiwan, through separate co-packing and distribution agreements with Uni-President Enterprises Corporation and the Company’s equity investee, President Starbucks Coffee Taiwan Ltd. In fiscal 2006, the Company entered the ready-to-drink coffee category in South Korea through a licensing agreement with Dong Suh Foods Corporation to import bottled Starbucks Frappuccino® coffee drinks produced in the United States.
 
Collectively, the revenues from these branded products accounted for 2% of specialty revenues in fiscal 2006.
 

EXCERPTS ON THIS PAGE:

10-K
Nov 20, 2009
10-K (2 sections)
Nov 24, 2008
10-K
Nov 29, 2007
10-K
Dec 14, 2006

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