This excerpt taken from the SBUX DEF 14A filed Jan 17, 2007.
Performance Comparison Graph
The following graph depicts the Companys total return to shareholders from September 30, 2001 through October 1, 2006, relative to the performance of (i) the Standard & Poors 500 Index, (ii) the NASDAQ Composite Index, and (iii) the Standard & Poors 500 Consumer Discretionary Sector, a peer group that includes Starbucks. All indices shown in the graph have been reset to a base of 100 as of September 30, 2001, assume an investment of $100 on that date and the reinvestment of dividends paid since that date. The Company has never paid cash dividends on its Common Stock. The points represent index levels based on the last trading day of the Companys fiscal year. The chart set forth below was prepared by Research Data Group, Inc., which holds a license to provide the indices used herein. The stock price performance shown in the graph is not necessarily indicative of future price performance.