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Company: Starwood Hotels & Resorts (HOT)
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edit Less real estate, more management

Starwood's growth strategy calls for selling HOT-owned hotels and expanding the amount of hotels the company manages or franchises. This move from owner to manager/franchiser will give the company higher profit margins and reduce exposure to tumbling real estate values associated with the declining US and world economies.

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edit Sam Zell and HOT signed a confidentiality agreement

Real estate mogul Sam Zell's Equity Group Investments, LLC (EGI) owns an 8.1% stake in Starwood Hotels and signed a confidentiality agreement with the company in January 2009. This suggests that Zell may have an interest in investing more in HOT or acquiring the company outright.

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edit Minimally affected by increased airfares

Since Starwood targets the high-income group as its customers, an increase in airfares has a minimal effect on its global occupancy rates.

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edit Customer loyalty is a focus

Starwood has established its nine brand names throughout the world and aims to provide similar services to its customers across the globe. This, along with its Frequent Guest Program, helps to foster a loyal customer base that will consistently choose Starwood hotels over competitors.

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