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Company: Starwood Hotels & Resorts Worldwide (HOT)
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edit Creating a global brand name to drive customer loyalty

Top Contributor: Kryssia Uraguchi | Created when HOT was $70.81 | Edit | History

Starwood is trying to create a global brand name so that it can provide similar services to its customers across the globe, which will enable the company to form a loyal customer base.

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edit A Hilton in every country

Top Contributor: Kryssia Uraguchi | Created when HOT was $70.81 | Edit | History

The company has been expanding its operations in emerging markets, such as India and China, as the industry is growing at a rapid pace in these regions.

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edit Minimally affected by increased airfares

Top Contributor: Kryssia Uraguchi | Created when HOT was $70.81 | Edit | History

Since Starwood targets the high-income group as its customers, an increase in airfares has a minimal effect on its global occupancy rates.

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