SMRT » Topics » ARTICLE 6 - MARKETING OF THE PROGRAM

This excerpt taken from the SMRT 8-K filed Oct 4, 2006.

ARTICLE 6 — MARKETING OF THE PROGRAM

6.1 Semi-Annual Marketing Plans. During the Term, Bank and Retailer will work together in good faith to formulate and agree upon a Marketing Plan as provided in Section 0 herein. Each semi-annual Marketing Plan shall fully support the Retailer’s retail marketing plan and set forth the manner in which amounts in the Marketing Fund (as defined below) will be expended, and which party shall be responsible for any expenditure(s) in excess of the Marketing Fund. The Operating Committee may from time to time agree on additional specific marketing activities for the Program. At the request of Retailer, Bank shall prepare an initial draft of the Marketing Plan and submit it to the Operating Committee for consideration.

6.2 Marketing Fund. Bank will establish and administer a marketing fund in accordance with the provisions set forth on Schedule 6.2 hereto.

6.3 Additional Bank Marketing Support. Upon the reasonable request of Retailer from time to time, consistent with the Marketing Plan, Bank shall perform the marketing functions set forth on Schedule 6.3 hereto.

6.4 Responsibility of Retailer to Promote the Program. Without limiting Retailer’s obligations under the Marketing Plan, Retailer will actively support and promote the Program in accordance with Schedule 6.4 hereto.

6.5 Rewards Program. Retailer shall establish a rewards program and fund rewards redeemed by Cardholders in accordance with the terms set forth in Schedule 6.5 hereto.

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