Stora Enso Oyj (SEO)

QUOTE AND NEWS
Forbes  Jun 14  Comment 
Keywords were once the reigning champion of SEO; they essentially dictated your success in ranking high with the search engines. If you knew how to select keywords with a high search volume and low competition, and could implement those keywords...
Forbes  Jun 8  Comment 
While there are likely dozens of SEO mistakes that can be made when trying to optimize your site, these 7 common search engine optimization mistakes plague many newcomers trying to optimize their visibility on Google's SERPs.
TechCrunch  Jun 4  Comment 
 By now everyone has heard of Google’s RankBrain, the new artificial intelligence machine learning algorithm that is supposed to be the latest and greatest from Mountain View, Calif. What many of you might not realize, however, is just how fast...
Forbes  May 31  Comment 
Have a startup or a fairly new business on the Web? Frustrated with getting the proverbial word out? While SEO can seem downright stressful at times, there are three primary SEO strategies that will help wield the best results for marketing your...
Forbes  May 31  Comment 
According to Google, a media outlet that has old content is akin to selling out-of-date food at a grocery store. It’s a big no-no and, if caught perpetrating this type of content, it will be punished by receiving a significant drop in search...
Forbes  May 24  Comment 
With both users and publishers demanding content, one of the more common content marketing and writing hacks involves repurposing old content for re-use. Sometimes this involves a minor change, while at times, making more strategic edit-based...
Forbes  May 23  Comment 
Being successful at SEO necessitates first understanding who you're targeting. Are you targeting your local community, your entire country, or an international audience? Your answer will define your entire SEO strategy.




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Finland-based Stora Enso OYJ (SEO) is a leading paper and board manufacturer with production facilities in 20 countries spread across three continents. The company's core products include: magazine paper, newsprint, fine paper, timber products, and packaging boards. Products are primarily marketed in North America, Europe, and Asia. Stora operates along three broad lines: paper, packaging boards, and forest products. The company employs over 44,000 people in more than 40 countries on five continents.

Stora Enso recently reorganized its operations from four divisions into eight separate business areas. Paper products are broken down into two separate product groups, magazine paper and fine paper. Magazine paper products consist of newspapers, directory papers, book papers, and any other type of paper that is used for magazines, printed advertising materials, catalogues, newspapers, telephone directories, hardback & paperback books, and many other types of publications. Magazine paper comprises approximately 18.2% of revenues and had an operating margin of 2.9% in 3Q07, which was up 0.8% from the year-ago period. Fine paper consists of graphic papers, office papers, specialty papers that are used for document printing, labeling, commercial printing, high-quality books and protecting, transporting, and identifying products. Fine paper comprises approximately 16.4% of revenues and had an operating margin of 7.3% in 3Q07, higher than the margin registered in the third quarter of 2006. Consumer board is comprised of carton-boards, containerboards, corrugated packaging, laminating papers, cores, and any other type of paper that is used for packaging. Consumer board comprises approximately 17.4% of revenues and had an operating margin of 4.8% in 3Q07, lower than 10.7% recorded in the year-ago period. Industrial packaging recorded 8.3% revenues with an operating margin of 9.3%, lower than 10.6% registered in 3Q06. Newsprint grossed 13.3% of revenues with an operating margin of 12.1%, lower than 14.3% achieved in 3Q06. Wood products are comprised of sawn and further-processed wood products that are used in the construction and joinery industries and wood trade. Wood products comprise 14.2% of revenues and had an operating margin of 8.0% in 3Q07, up 270 basis points from that registered during 3Q06. Merchants recorded 14.6% of revenues with an operating margin of 1.7% in 3Q07, flat year over year.

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