Stora Enso Oyj (SEO)

QUOTE AND NEWS
Forbes  Oct 13  Comment 
The most important thing to remember about SEO is this: Google -- and your customers -- want great content, period.
TechCrunch  Sep 29  Comment 
 Google dancers have been in a tizzy recently after the company announced that secure websites will be ranked higher in listings, a move that has made a million SEO salespeople instant experts in SSL (and improved the general security of the...
Forbes  Sep 27  Comment 
Worldwide B2B marketing organizations–78% of them–say that generating high-quality leads is their greatest challenge. Yet even after search engine optimization (SEO) and social media lead-generation efforts–diligently applying cutting-edge...
Forbes  Sep 22  Comment 
Apple recently unveiled the up-and-coming sixth generation of its iPhone, as well as its next gadget, which will arrive in stores in early 2015—the Apple Watch. SmartWatches have been experimented with by other companies in the past, but...
Forbes  Sep 16  Comment 
SEO is not dead or dying, despite some critics claiming otherwise. You may have heard, for example, about SEO Jill Whalen moving on after a successful 20-year career in the field. Her reason? In her opinion, since Google released its Penguin and...
Forbes  Sep 15  Comment 
You want your business to grow (more leads, more sales, more traffic) - and you realize SEO is a great strategy. Which means it's time to hire an SEO firm right? Unfortunately, many companies don’t know the first thing about SEO, which leaves...
Forbes  Sep 15  Comment 
Do you ever wonder how your competitor got that #1 Google ranking for your most coveted keyword? This is the essence of competitive SEO analysis. The foundation of any SEO campaign should be a careful examination of who your competitors are, what...
Forbes  Sep 14  Comment 
When you think of SEO and Google, Matt Cutts probably comes to mind. And when researching the future of Internet marketing, you’d likely read a post on Jeff Bullas’ blog.
Forbes  Sep 11  Comment 
Signing up with an incompetent SEO agency can do considerable harm to your business. If you are not technical, or don't understand the basics of how SEO works, hiring an agency may even be a frightening prospect. Bad SEO can fail to attract...
Forbes  Sep 10  Comment 
Search engine optimization (SEO) has been around for as long as search engines have been popular, but the constantly evolving complexity of search algorithms have digital marketers wondering what’s next for their ranking strategies and if...




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Finland-based Stora Enso OYJ (SEO) is a leading paper and board manufacturer with production facilities in 20 countries spread across three continents. The company's core products include: magazine paper, newsprint, fine paper, timber products, and packaging boards. Products are primarily marketed in North America, Europe, and Asia. Stora operates along three broad lines: paper, packaging boards, and forest products. The company employs over 44,000 people in more than 40 countries on five continents.

Stora Enso recently reorganized its operations from four divisions into eight separate business areas. Paper products are broken down into two separate product groups, magazine paper and fine paper. Magazine paper products consist of newspapers, directory papers, book papers, and any other type of paper that is used for magazines, printed advertising materials, catalogues, newspapers, telephone directories, hardback & paperback books, and many other types of publications. Magazine paper comprises approximately 18.2% of revenues and had an operating margin of 2.9% in 3Q07, which was up 0.8% from the year-ago period. Fine paper consists of graphic papers, office papers, specialty papers that are used for document printing, labeling, commercial printing, high-quality books and protecting, transporting, and identifying products. Fine paper comprises approximately 16.4% of revenues and had an operating margin of 7.3% in 3Q07, higher than the margin registered in the third quarter of 2006. Consumer board is comprised of carton-boards, containerboards, corrugated packaging, laminating papers, cores, and any other type of paper that is used for packaging. Consumer board comprises approximately 17.4% of revenues and had an operating margin of 4.8% in 3Q07, lower than 10.7% recorded in the year-ago period. Industrial packaging recorded 8.3% revenues with an operating margin of 9.3%, lower than 10.6% registered in 3Q06. Newsprint grossed 13.3% of revenues with an operating margin of 12.1%, lower than 14.3% achieved in 3Q06. Wood products are comprised of sawn and further-processed wood products that are used in the construction and joinery industries and wood trade. Wood products comprise 14.2% of revenues and had an operating margin of 8.0% in 3Q07, up 270 basis points from that registered during 3Q06. Merchants recorded 14.6% of revenues with an operating margin of 1.7% in 3Q07, flat year over year.

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