Stora Enso Oyj (SEO)

QUOTE AND NEWS
Forbes  11 hrs ago  Comment 
There are not shortcuts to good SEO. But there are some principles most businesses seem to ignore -- even the biggest ones. Why?
Forbes  Aug 20  Comment 
All along there has been a difference between data and wisdom. Companies may have assumed that if you purchased the next best tool you were smarter.
Forbes  Aug 19  Comment 
Search traffic rocks. Even though just two years ago only 44% of shoppers began their purchase by using a search engine (Interconnected World: Shopping and Personal Finance, 2012), today I am sure this number is a lot higher. Moreover, 70% of...
Forbes  Aug 18  Comment 
Editorial teams control the single most 'future proof' search rankings factor: Content quality. Consistent 'quality' as defined by Google, though, means following some specific rules. So, here's my very short checklist for editorial teams:
CNNMoney.com  Aug 12  Comment 
When she was growing up in Alabama, Martina Edwards' family saw Wall Street as more of an idea than a place.
Forbes  Aug 4  Comment 
SEO isn't dead, Google My Busniness and others may be the SEO answer for many of us
Forbes  Aug 1  Comment 
Search engine optimization (SEO) has historically been a tricky game filled with speculation and increasingly abstract tactics to keep up with Google’s ever-more-sophisticated algorithmic changes. While Google always keeps the exact details of...
Forbes  Jul 25  Comment 
One of your main goals as a business owner is to raise awareness of your business. You work hard to keep your social media accounts active, and you’ve beefed up your website with content to help it rank well in search results. Yet, despite all...
Cloud Computing  Jul 24  Comment 
Rio SEO, with its award-winning local SEO automation and local listing management software, has been selected as a Factual Trusted Data Contributor. Effective immediately, multi-location businesses on the Rio platform now have...
Forbes  Jul 21  Comment 
What happens when fake friends tell fake friends about your product? Does anyone care? Actually, yes, Google. They care because of how intertwined Social Media and SEO rankings are. SEO best practices are and should be the foundation of any...




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Finland-based Stora Enso OYJ (SEO) is a leading paper and board manufacturer with production facilities in 20 countries spread across three continents. The company's core products include: magazine paper, newsprint, fine paper, timber products, and packaging boards. Products are primarily marketed in North America, Europe, and Asia. Stora operates along three broad lines: paper, packaging boards, and forest products. The company employs over 44,000 people in more than 40 countries on five continents.

Stora Enso recently reorganized its operations from four divisions into eight separate business areas. Paper products are broken down into two separate product groups, magazine paper and fine paper. Magazine paper products consist of newspapers, directory papers, book papers, and any other type of paper that is used for magazines, printed advertising materials, catalogues, newspapers, telephone directories, hardback & paperback books, and many other types of publications. Magazine paper comprises approximately 18.2% of revenues and had an operating margin of 2.9% in 3Q07, which was up 0.8% from the year-ago period. Fine paper consists of graphic papers, office papers, specialty papers that are used for document printing, labeling, commercial printing, high-quality books and protecting, transporting, and identifying products. Fine paper comprises approximately 16.4% of revenues and had an operating margin of 7.3% in 3Q07, higher than the margin registered in the third quarter of 2006. Consumer board is comprised of carton-boards, containerboards, corrugated packaging, laminating papers, cores, and any other type of paper that is used for packaging. Consumer board comprises approximately 17.4% of revenues and had an operating margin of 4.8% in 3Q07, lower than 10.7% recorded in the year-ago period. Industrial packaging recorded 8.3% revenues with an operating margin of 9.3%, lower than 10.6% registered in 3Q06. Newsprint grossed 13.3% of revenues with an operating margin of 12.1%, lower than 14.3% achieved in 3Q06. Wood products are comprised of sawn and further-processed wood products that are used in the construction and joinery industries and wood trade. Wood products comprise 14.2% of revenues and had an operating margin of 8.0% in 3Q07, up 270 basis points from that registered during 3Q06. Merchants recorded 14.6% of revenues with an operating margin of 1.7% in 3Q07, flat year over year.

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