Stora Enso Oyj (SEO)

QUOTE AND NEWS
Forbes  7 hrs ago  Comment 
Hiring an SEO firm can be stressful. It can be tempting to choose an SEO firm that offers a guarantee, but here's why you shouldn't.
Forbes  Dec 15  Comment 
As we now know better than ever before, SEO best practices are constantly changing. Not only are there new algorithm announcements and changes you have to follow, but understanding what you need to do in response or how your strategy needs to be...
Forbes  Dec 8  Comment 
The SEO industry in 2014 is virtually unrecognizable from that of 2011 and earlier, and this coming year we’ll see even more changes in best practices for the industry and how we execute SEO campaigns.
Forbes  Dec 4  Comment 
Content marketing can easily build a brand’s reputation, increase engagement and familiarity with a brand, funnel readers into opportunities for conversion, and serve as a platform to build authority for SEO.
Forbes  Dec 3  Comment 
It’s one thing to do all the things you’re supposed to do for an SEO campaign: writing great content on a regular basis, keeping your site structurally sound, posting high-quality offsite links, and so on, but it takes another level of effort...
Forbes  Dec 2  Comment 
SEO and PR, once upon a time, existed as two different entities and offered different digital marketing features. Today, you’ll witness that this isn’t any longer the case. Presently, SEO and PR now are working more closely together within a...
Forbes  Nov 30  Comment 
In response to a previous article I wrote about the SEO secrets that every business should know, I was recently sent a report by SEO Clarity, the search engine optimisation specialists based in Chicago. The report, titled, “if you don’t rank...
Forbes  Nov 18  Comment 
Guest posting has been popular for years as a strategy to build brand visibility, improve SEO, and build credibility. But as with most content strategies, the art of guest posting has evolved quickly, and today, there are several particularly...
Forbes  Nov 13  Comment 
Global SEO updates like Panda and Penguin changed fundamental ranking processes across the board, but one of Google’s latest changes, deemed the “Pigeon” update, has made an impact on a much more local level. The Pigeon update, designed to...
Forbes  Nov 12  Comment 
If you’re plugged into the world of SEO news, you’ve probably already heard about the “pirate update,” an unofficially named Google update that’s changing the ranking rules for sites deemed to be violating copyright laws. It’s the...




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Finland-based Stora Enso OYJ (SEO) is a leading paper and board manufacturer with production facilities in 20 countries spread across three continents. The company's core products include: magazine paper, newsprint, fine paper, timber products, and packaging boards. Products are primarily marketed in North America, Europe, and Asia. Stora operates along three broad lines: paper, packaging boards, and forest products. The company employs over 44,000 people in more than 40 countries on five continents.

Stora Enso recently reorganized its operations from four divisions into eight separate business areas. Paper products are broken down into two separate product groups, magazine paper and fine paper. Magazine paper products consist of newspapers, directory papers, book papers, and any other type of paper that is used for magazines, printed advertising materials, catalogues, newspapers, telephone directories, hardback & paperback books, and many other types of publications. Magazine paper comprises approximately 18.2% of revenues and had an operating margin of 2.9% in 3Q07, which was up 0.8% from the year-ago period. Fine paper consists of graphic papers, office papers, specialty papers that are used for document printing, labeling, commercial printing, high-quality books and protecting, transporting, and identifying products. Fine paper comprises approximately 16.4% of revenues and had an operating margin of 7.3% in 3Q07, higher than the margin registered in the third quarter of 2006. Consumer board is comprised of carton-boards, containerboards, corrugated packaging, laminating papers, cores, and any other type of paper that is used for packaging. Consumer board comprises approximately 17.4% of revenues and had an operating margin of 4.8% in 3Q07, lower than 10.7% recorded in the year-ago period. Industrial packaging recorded 8.3% revenues with an operating margin of 9.3%, lower than 10.6% registered in 3Q06. Newsprint grossed 13.3% of revenues with an operating margin of 12.1%, lower than 14.3% achieved in 3Q06. Wood products are comprised of sawn and further-processed wood products that are used in the construction and joinery industries and wood trade. Wood products comprise 14.2% of revenues and had an operating margin of 8.0% in 3Q07, up 270 basis points from that registered during 3Q06. Merchants recorded 14.6% of revenues with an operating margin of 1.7% in 3Q07, flat year over year.

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