Stora Enso Oyj (SEO)

QUOTE AND NEWS
Forbes  Jul 25  Comment 
One of your main goals as a business owner is to raise awareness of your business. You work hard to keep your social media accounts active, and you’ve beefed up your website with content to help it rank well in search results. Yet, despite all...
Cloud Computing  Jul 24  Comment 
Rio SEO, with its award-winning local SEO automation and local listing management software, has been selected as a Factual Trusted Data Contributor. Effective immediately, multi-location businesses on the Rio platform now have...
Forbes  Jul 21  Comment 
What happens when fake friends tell fake friends about your product? Does anyone care? Actually, yes, Google. They care because of how intertwined Social Media and SEO rankings are. SEO best practices are and should be the foundation of any...
Forbes  Jul 18  Comment 
A hot topic among webmasters and SEO professionals over the past week has been the leaked copy of Google’s Quality Rater Guidelines.
Forbes  Jul 1  Comment 
While it’s usually possible to effectively optimize an existing website, it’s generally most efficient to build the necessary SEO components into the site design and architecture right from the get-go. Whether you’re hiring a designer, using...
Forbes  Jun 27  Comment 
Websites are no longer a luxury; they’re now a necessity for businesses in nearly all industries in order to remain competitive. In perhaps misguided competitive spirit, website owners are increasingly adopting aggressive marketing tactics that...
Forbes  Jun 23  Comment 
If there is one sizzling social media platform right now it would definitely be Pinterest. The site has already skyrocketed to 70 million users and growing. This makes it an appealing resource to drive traffic and increase your brand’s social...
Forbes  Jun 16  Comment 
A manual action notice in your Google Webmaster Tools (GWT) inbox is kind of the ‘Dear John’ letter of SEO. As your heart races and your stomach sinks, you somberly envision a future with little to no search traffic and non-existent rankings.
Forbes  Jun 12  Comment 
It’s no secret that incorporating video into your online marketing strategy is becoming a normal and necessary evil. On the one hand video is great because it typically brings more engagement and interest to your website than traditional...
TheStreet.com  Jun 11  Comment 
NEW YORK (TheStreet) -- At a time when online marketing companies such as Yodle and ReachLocal are focusing more on growing big enough to become publicly traded companies, HigherVisibility is mainly focused on helping over 200 local enterprises...




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Finland-based Stora Enso OYJ (SEO) is a leading paper and board manufacturer with production facilities in 20 countries spread across three continents. The company's core products include: magazine paper, newsprint, fine paper, timber products, and packaging boards. Products are primarily marketed in North America, Europe, and Asia. Stora operates along three broad lines: paper, packaging boards, and forest products. The company employs over 44,000 people in more than 40 countries on five continents.

Stora Enso recently reorganized its operations from four divisions into eight separate business areas. Paper products are broken down into two separate product groups, magazine paper and fine paper. Magazine paper products consist of newspapers, directory papers, book papers, and any other type of paper that is used for magazines, printed advertising materials, catalogues, newspapers, telephone directories, hardback & paperback books, and many other types of publications. Magazine paper comprises approximately 18.2% of revenues and had an operating margin of 2.9% in 3Q07, which was up 0.8% from the year-ago period. Fine paper consists of graphic papers, office papers, specialty papers that are used for document printing, labeling, commercial printing, high-quality books and protecting, transporting, and identifying products. Fine paper comprises approximately 16.4% of revenues and had an operating margin of 7.3% in 3Q07, higher than the margin registered in the third quarter of 2006. Consumer board is comprised of carton-boards, containerboards, corrugated packaging, laminating papers, cores, and any other type of paper that is used for packaging. Consumer board comprises approximately 17.4% of revenues and had an operating margin of 4.8% in 3Q07, lower than 10.7% recorded in the year-ago period. Industrial packaging recorded 8.3% revenues with an operating margin of 9.3%, lower than 10.6% registered in 3Q06. Newsprint grossed 13.3% of revenues with an operating margin of 12.1%, lower than 14.3% achieved in 3Q06. Wood products are comprised of sawn and further-processed wood products that are used in the construction and joinery industries and wood trade. Wood products comprise 14.2% of revenues and had an operating margin of 8.0% in 3Q07, up 270 basis points from that registered during 3Q06. Merchants recorded 14.6% of revenues with an operating margin of 1.7% in 3Q07, flat year over year.

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