Stora Enso Oyj (SEO)

QUOTE AND NEWS
Forbes  Nov 18  Comment 
Guest posting has been popular for years as a strategy to build brand visibility, improve SEO, and build credibility. But as with most content strategies, the art of guest posting has evolved quickly, and today, there are several particularly...
Forbes  Nov 13  Comment 
Global SEO updates like Panda and Penguin changed fundamental ranking processes across the board, but one of Google’s latest changes, deemed the “Pigeon” update, has made an impact on a much more local level. The Pigeon update, designed to...
Forbes  Nov 12  Comment 
If you’re plugged into the world of SEO news, you’ve probably already heard about the “pirate update,” an unofficially named Google update that’s changing the ranking rules for sites deemed to be violating copyright laws. It’s the...
Forbes  Nov 12  Comment 
You are never going to master search engine optimization, (SEO). You are never going to master local SEO, (LSEO). To be resilient within the marketplace of SEO, you've got to become comfortable with being uncomfortable. You must say to...
Forbes  Nov 6  Comment 
One of the most common problems I encounter in large enterprise organizations is a total disconnect between the SEO and social media efforts of the company, and frankly, it's a crime when it happens. There is so much leverage that they can get...
Forbes  Nov 5  Comment 
Voice-based search queries have not traditionally been a significant consideration for search engine optimization (SEO); people usually would rather type their queries into a webpage directly, avoiding the errors and that can come with automated...
Forbes  Oct 30  Comment 
Every small business should have a basic knowledge of search engine optimization. In fact, you should almost be exhausted by the term “SEO” at this point, as you’ve been undoubtedly told time and time again just how important it is. But...
Forbes  Oct 23  Comment 
Search Engine Optimisation (SEO) is one of the most misunderstood marketing mediums out there. There are so many different approaches, depending on what results you want from your website. Every business today, no matter what sector, has an online...
Forbes  Oct 13  Comment 
The most important thing to remember about SEO is this: Google -- and your customers -- want great content, period.




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Finland-based Stora Enso OYJ (SEO) is a leading paper and board manufacturer with production facilities in 20 countries spread across three continents. The company's core products include: magazine paper, newsprint, fine paper, timber products, and packaging boards. Products are primarily marketed in North America, Europe, and Asia. Stora operates along three broad lines: paper, packaging boards, and forest products. The company employs over 44,000 people in more than 40 countries on five continents.

Stora Enso recently reorganized its operations from four divisions into eight separate business areas. Paper products are broken down into two separate product groups, magazine paper and fine paper. Magazine paper products consist of newspapers, directory papers, book papers, and any other type of paper that is used for magazines, printed advertising materials, catalogues, newspapers, telephone directories, hardback & paperback books, and many other types of publications. Magazine paper comprises approximately 18.2% of revenues and had an operating margin of 2.9% in 3Q07, which was up 0.8% from the year-ago period. Fine paper consists of graphic papers, office papers, specialty papers that are used for document printing, labeling, commercial printing, high-quality books and protecting, transporting, and identifying products. Fine paper comprises approximately 16.4% of revenues and had an operating margin of 7.3% in 3Q07, higher than the margin registered in the third quarter of 2006. Consumer board is comprised of carton-boards, containerboards, corrugated packaging, laminating papers, cores, and any other type of paper that is used for packaging. Consumer board comprises approximately 17.4% of revenues and had an operating margin of 4.8% in 3Q07, lower than 10.7% recorded in the year-ago period. Industrial packaging recorded 8.3% revenues with an operating margin of 9.3%, lower than 10.6% registered in 3Q06. Newsprint grossed 13.3% of revenues with an operating margin of 12.1%, lower than 14.3% achieved in 3Q06. Wood products are comprised of sawn and further-processed wood products that are used in the construction and joinery industries and wood trade. Wood products comprise 14.2% of revenues and had an operating margin of 8.0% in 3Q07, up 270 basis points from that registered during 3Q06. Merchants recorded 14.6% of revenues with an operating margin of 1.7% in 3Q07, flat year over year.

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