Stora Enso Oyj (SEO)

QUOTE AND NEWS
Forbes  Jul 1  Comment 
This post will give CMOs the understanding and vocabulary to ask the right questions of their teams when it comes to search engine optimization (SEO).
Forbes  Jun 24  Comment 
While it can be a scary prospect, sometimes it's necessary to move your site to a new domain. Often it comes down to maintaining consistent branding; for instance, changing your domain to match your company's new name.
Forbes  Jun 23  Comment 
This article was co-authored with Chris Beck, Senior SEO Strategist at Internet Marketing Inc. You can follow him at @beckcr6. 
Forbes  Jun 21  Comment 
As with so many other areas of the modern economy, marketing has been revolutionized in the past few years by the growth of data analytics. Marketing teams and chief marketing officers (CMOs) are using big data for search engine optimization...
Forbes  Jun 17  Comment 
Marketing a startup in today's Internet is a whole different ball game from ten years ago. Even as recently as two years ago, SEO was a horse of a different color, one that made it easy to slip past the search engine censors and be a success...
Forbes  Jun 6  Comment 
Visual marketing is an integral part of reaching customers today. For brands concerned with SEO, however, it brings a wide variety of challenges. Search engine algorithms look for specific words, which makes it difficult to challenge competitors...
Automotive World  Jun 4  Comment 
Bo Shin Seo, the Managing Director of Hyundai Motor India Ltd, has been confirmed as a speaker at Automotive Megatrends India 2015. He will participate in a panel discussion on India’s car industry over the next ten years. B.S. Seo, MD of...
Forbes  May 15  Comment 
Want to get your company featured in major publications and drive traffic and SEO results? Here's how one startup used simple research and outreach to grow their traffic by over 1,200% in a few months and generate hundreds of high quality backlinks.
Forbes  May 11  Comment 
In a way, enterprise SEO isn’t all that different from your typical, run-of-the-mill SEO campaign. You need to create awesome content, earn quality links, integrate your campaign with social media, and perform keyword research.




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Finland-based Stora Enso OYJ (SEO) is a leading paper and board manufacturer with production facilities in 20 countries spread across three continents. The company's core products include: magazine paper, newsprint, fine paper, timber products, and packaging boards. Products are primarily marketed in North America, Europe, and Asia. Stora operates along three broad lines: paper, packaging boards, and forest products. The company employs over 44,000 people in more than 40 countries on five continents.

Stora Enso recently reorganized its operations from four divisions into eight separate business areas. Paper products are broken down into two separate product groups, magazine paper and fine paper. Magazine paper products consist of newspapers, directory papers, book papers, and any other type of paper that is used for magazines, printed advertising materials, catalogues, newspapers, telephone directories, hardback & paperback books, and many other types of publications. Magazine paper comprises approximately 18.2% of revenues and had an operating margin of 2.9% in 3Q07, which was up 0.8% from the year-ago period. Fine paper consists of graphic papers, office papers, specialty papers that are used for document printing, labeling, commercial printing, high-quality books and protecting, transporting, and identifying products. Fine paper comprises approximately 16.4% of revenues and had an operating margin of 7.3% in 3Q07, higher than the margin registered in the third quarter of 2006. Consumer board is comprised of carton-boards, containerboards, corrugated packaging, laminating papers, cores, and any other type of paper that is used for packaging. Consumer board comprises approximately 17.4% of revenues and had an operating margin of 4.8% in 3Q07, lower than 10.7% recorded in the year-ago period. Industrial packaging recorded 8.3% revenues with an operating margin of 9.3%, lower than 10.6% registered in 3Q06. Newsprint grossed 13.3% of revenues with an operating margin of 12.1%, lower than 14.3% achieved in 3Q06. Wood products are comprised of sawn and further-processed wood products that are used in the construction and joinery industries and wood trade. Wood products comprise 14.2% of revenues and had an operating margin of 8.0% in 3Q07, up 270 basis points from that registered during 3Q06. Merchants recorded 14.6% of revenues with an operating margin of 1.7% in 3Q07, flat year over year.

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