Stora Enso Oyj (SEO)

QUOTE AND NEWS
Forbes  Jan 29  Comment 
When experts discuss SEO, or search engine optimization, most marketers and entrepreneurs get a glassy look in their eyes and quickly send their minds to the ether for a respite. The problem is that a lot of SEO is technical and quite boring, and...
Forbes  Jan 26  Comment 
A company can have the best business model in the world, but it won’t matter if it doesn’t get discovered. To that end Konstantin Stoyanov launched 411Locals, and Internet marketing company that helps small-to-medium sized businesses (SMBs)...
TechCrunch  Jan 20  Comment 
 French startup Botify just raised a $7.2 million Series A round from Idinvest and Ventech. The company uses a software-as-a-service approach to make it as seamless as possible to crawl your website and give you insights into your search engine...
Forbes  Jan 13  Comment 
There are quite a few advanced tactics out there when it comes to SEO, and the New Year usually brings in all of these flashy methods to the surface. However, the best thing you can do at the beginning of the year is take a step back and make sure...
Forbes  Jan 4  Comment 
As a business owner or entrepreneur who cares about your website and helping it achieve its maximum potential, you probably do a lot of research about various SEO strategies. Doing so is smart because it can help keep you abreast of the latest...
Forbes  Jan 4  Comment 
In the 1990's and early 2000's, many businesses looked to SEO agencies to drive traffic to their site. While SEO companies still exist in the 2010's, you've probably noticed that another type of agency has become even more prevalent: the content...
Forbes  Nov 23  Comment 
Unfortunately, black hat SEO is a reality. I think there's a perception that black hat techniques went out of vogue years ago; and while it's true that the vast majority of SEOs used above-board techniques, sneaky, spammy SEO tactics are still out...
Forbes  Nov 11  Comment 
The advertising research firm Borrell Associates recently issued a forward-thinking report entitled "2015 Outlook: Local Digital Advertising" which thoroughly examines digital advertising and marketing. This examination is broken down into four...
Forbes  Oct 30  Comment 
This week Gary Illyes, a webmaster analyst that works with Google, released some information via twitter on the new Google Penguin update. He mentioned that we could expect to see the new Penguin update be released this year. And this is great...
Forbes  Oct 27  Comment 
Google announced yesterday that they were adding another layer to their already complicated ranking algorithm. This time, they were focusing on machine learning and are calling this update, RankBrain.




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Finland-based Stora Enso OYJ (SEO) is a leading paper and board manufacturer with production facilities in 20 countries spread across three continents. The company's core products include: magazine paper, newsprint, fine paper, timber products, and packaging boards. Products are primarily marketed in North America, Europe, and Asia. Stora operates along three broad lines: paper, packaging boards, and forest products. The company employs over 44,000 people in more than 40 countries on five continents.

Stora Enso recently reorganized its operations from four divisions into eight separate business areas. Paper products are broken down into two separate product groups, magazine paper and fine paper. Magazine paper products consist of newspapers, directory papers, book papers, and any other type of paper that is used for magazines, printed advertising materials, catalogues, newspapers, telephone directories, hardback & paperback books, and many other types of publications. Magazine paper comprises approximately 18.2% of revenues and had an operating margin of 2.9% in 3Q07, which was up 0.8% from the year-ago period. Fine paper consists of graphic papers, office papers, specialty papers that are used for document printing, labeling, commercial printing, high-quality books and protecting, transporting, and identifying products. Fine paper comprises approximately 16.4% of revenues and had an operating margin of 7.3% in 3Q07, higher than the margin registered in the third quarter of 2006. Consumer board is comprised of carton-boards, containerboards, corrugated packaging, laminating papers, cores, and any other type of paper that is used for packaging. Consumer board comprises approximately 17.4% of revenues and had an operating margin of 4.8% in 3Q07, lower than 10.7% recorded in the year-ago period. Industrial packaging recorded 8.3% revenues with an operating margin of 9.3%, lower than 10.6% registered in 3Q06. Newsprint grossed 13.3% of revenues with an operating margin of 12.1%, lower than 14.3% achieved in 3Q06. Wood products are comprised of sawn and further-processed wood products that are used in the construction and joinery industries and wood trade. Wood products comprise 14.2% of revenues and had an operating margin of 8.0% in 3Q07, up 270 basis points from that registered during 3Q06. Merchants recorded 14.6% of revenues with an operating margin of 1.7% in 3Q07, flat year over year.

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