Stora Enso Oyj (SEO)

QUOTE AND NEWS
Forbes  Mar 11  Comment 
Using old-fashioned SEO strategies can not only be ineffective, it can actually hurt your rankings. But unless you're an SEO or content marketing professional, it can be hard to know which strategies are current and which should be left back in 2012.
Forbes  Mar 10  Comment 
Can you believe that it’s 2015 and you still have to sell your SEO plan to your executive team?
Forbes  Feb 17  Comment 
These SEO best practices can move your resume to the top of the pile.
guardian.co.uk  Jan 29  Comment 
When is a stunt not a stunt? Perhaps when you set up a website, take thousands of orders, process the majority, and then sell the site for $85,000 Mat Carpenter fooled us all. The 22-year-old Australian SEO expert and online marketer managed to...
Forbes  Jan 19  Comment 
It’s almost impossible to tell what the world of SEO has in store for us in the future, and 2014 was proof of that. With delayed algorithm updates, such as Penguin 3.0, announcements of new ranking factors, and a complete overhaul to the way...
guardian.co.uk  Jan 19  Comment 
Entrepreneurs, including the founders of Zombies, Run! and the Detox Kitchen, share their advice on making e-commerce work all year round January – a month of resolve and denial when we strive to get healthier, fitter and stronger. While your...
Forbes  Jan 14  Comment 
Getting your website and content to rank in the search engines has always required a keen understanding of SEO guidelines and best practices. It’s also required a whole lot of work in order to properly carry out these best practices.
Forbes  Jan 13  Comment 
As a business owner, I’m always thinking in the present. I need to know how to get results now—how to increase the visibility of my business, get more leads, and generate more revenue as soon as possible. The sooner I meet my immediate goals,...
Forbes  Jan 13  Comment 
As a business owner or marketing professional, you must find the most effective way to utilize your marketing budget and maximize your return on investment. While you may look at each marketing efforts separately the fact is, most of your...
Forbes  Jan 12  Comment 
It’s no secret that search engine optimization has become more complicated over the years—at least in some ways. Google’s algorithms have become radically more advanced, using semantic search to understand user queries rather than dissecting...




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Finland-based Stora Enso OYJ (SEO) is a leading paper and board manufacturer with production facilities in 20 countries spread across three continents. The company's core products include: magazine paper, newsprint, fine paper, timber products, and packaging boards. Products are primarily marketed in North America, Europe, and Asia. Stora operates along three broad lines: paper, packaging boards, and forest products. The company employs over 44,000 people in more than 40 countries on five continents.

Stora Enso recently reorganized its operations from four divisions into eight separate business areas. Paper products are broken down into two separate product groups, magazine paper and fine paper. Magazine paper products consist of newspapers, directory papers, book papers, and any other type of paper that is used for magazines, printed advertising materials, catalogues, newspapers, telephone directories, hardback & paperback books, and many other types of publications. Magazine paper comprises approximately 18.2% of revenues and had an operating margin of 2.9% in 3Q07, which was up 0.8% from the year-ago period. Fine paper consists of graphic papers, office papers, specialty papers that are used for document printing, labeling, commercial printing, high-quality books and protecting, transporting, and identifying products. Fine paper comprises approximately 16.4% of revenues and had an operating margin of 7.3% in 3Q07, higher than the margin registered in the third quarter of 2006. Consumer board is comprised of carton-boards, containerboards, corrugated packaging, laminating papers, cores, and any other type of paper that is used for packaging. Consumer board comprises approximately 17.4% of revenues and had an operating margin of 4.8% in 3Q07, lower than 10.7% recorded in the year-ago period. Industrial packaging recorded 8.3% revenues with an operating margin of 9.3%, lower than 10.6% registered in 3Q06. Newsprint grossed 13.3% of revenues with an operating margin of 12.1%, lower than 14.3% achieved in 3Q06. Wood products are comprised of sawn and further-processed wood products that are used in the construction and joinery industries and wood trade. Wood products comprise 14.2% of revenues and had an operating margin of 8.0% in 3Q07, up 270 basis points from that registered during 3Q06. Merchants recorded 14.6% of revenues with an operating margin of 1.7% in 3Q07, flat year over year.

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