newratings.com  Aug 25  Comment 
OTTAWA (dpa-AFX) - Sun Life Financial Inc. (SLF, SLF.TO) is in talks to buy Assurant Inc.'s (AIZ) employee-benefits unit, Bloomberg reported citing people familiar with the matter. A deal valuing the unit at as much as $900 million could be...
newratings.com  Jun 30  Comment 
OTTAWA (dpa-AFX) - Sun Life Investment Management and Prime Advisors, Inc. announced an agreement whereby Sun Life Financial Inc. (SLF.TO, SLF) will purchase Prime from the firm's current owners. The transaction is expected to close in the...
Benzinga  Jun 10  Comment 
Analysts at Stifel Nicolaus upgraded LendingClub Corp (NYSE: LC) from Hold to Buy. The price target for LendingClub is set to $25. LendingClub shares closed at $16.95 yesterday. Susquehanna upgraded Eaton Vance Corp (NYSE: EV) from Negative to...
Benzinga  Jun 10  Comment 
Analysts at RBC Capital upgraded Sun Life Financial Inc (NYSE: SLF) from Sector Perform to Outperform. The price target for Sun Life Financial has been raised from $44.00 to $46.00. Sun Life Financial shares have dropped 4.18 percent over the...
newratings.com  May 5  Comment 
OTTAWA (dpa-AFX) - Sun Life Financial Inc. (SLF, SLF.TO) Tuesday reported first-quarter net income of $441 million or $0.72 per share, up from $400 million or $0.65 per share last year. Operating earnings rose to $446 million or $0.73 per share...
Wall Street Journal  Mar 7  Comment 
Sun Life Financial is plotting more growth in Indonesia as part of a broader push to increase profits from its Asian operations.
Wall Street Journal  Mar 6  Comment 
Sun Life Financial is plotting more growth in Indonesia as part of a broader push to increase profits from its Asian operations.
Wall Street Journal  Feb 11  Comment 
Sun Life Financial Inc., Canada’s third-largest insurance company by assets, posted a fourth-quarter profit that fell from a year ago and missed analysts’ expectations.


Sun Life Financial (NYSE: SLF) is a financial services firm based in Canada. SLF provides investment management, savings, pension, and health insurance products to both individual and corporate clients. As an insurance provider, SLF will seek to profit from increasing insurance demand due to the aging "baby boomer" population. In addition, the firm's large portfolio of assets make it at risk to fluctuating interest rates.

Business Overview

In the past fiscal year, Sun Life incurred declines in both revenue and net income.[1] For the current fiscal year, SLF is expecting to have low volatility and continue to have high dividend rates.[2]

Trends and Forces

Aging US Population Causes Shift in Insurance Demand

The "baby boomer" generation is heading towards retirement, which is expected to create robust demand for various insurance and wealth accumulation products. Increased longevity means that that this group will need to generate enough wealth to last decades into retirement. As a top insurance company with strong brand recognition and a diversified portfolio of products, SLF is very well positioned to take advantage of this demographic shift.

Sun Life's Portfolio is Sensitive to Interest Rate Risk.

Interest rates will affect any firm involved in any type of investment or firm that issues corporate debt or equity. Changes in the interest rate will invariably change the fundamental values of both equity and debt, since the fundamental value of debt is determined by the time weighted average of payments discounted by current short or long interest rates, and the fundamental value of equity is determined by the value of a firm today along with any projects in the future discounted by some factor over the risk free interest rate. Sun Life's large assets makes it particularly effected by the interest rate.



  1. SLF 2010 Annual Report
  2. Bloomberg, "Fitch Affirms Sun Life Financial Inc's Ratings; Outlook Stable," 06/22/2011
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