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The Fort Hills project has revealed the immense costs for new projects in the oil sands. Any misstep in execution or prolonged period of weak oil prices could be very costly.
The company's growing international plans meet stiff competition from oil giants like Exxon Mobil (XOM) and could be subject to uncertainty in unstable political or economic climates.
Rising demand for "green" technology and greater incentives provided by governments of developed nations for oil independence could significantly diminish demand for oil products in the long run.
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