Synchronoss Technologies (SNCR)

 

Sales

 

We market and sell our services primarily through a direct sales force and through our strategic partners. To date, we have concentrated our sales efforts on a range of CSPs and EMECs, both domestically and internationally. Typically our sales process involves an initial consultative process that allows our customers to better assess the operating and capital expenditure benefits associated with an optimal activation and provisioning architecture. Our sales teams are well trained in our ConvergenceNow^® platforms and on the market trends and conditions that our customers are facing. This enables our sales teams to easily identify and qualify opportunities that are appropriate for our platform deployments to benefit these customers. Following each sale, we assign account managers to provide ongoing support and to identify additional sales opportunities. We generate leads from contacts made through trade shows, seminars, conferences, market research, our Website, customers, strategic partners and our ongoing public relations program. Due to ongoing consolidation and the increasing competition among service providers in international markets, in 2007 we expanded our sales and marketing efforts outside of North America and into the European Union.

 

Marketing

 

We focus our marketing efforts on supporting new product initiatives, creating awareness of our services and generating new sales opportunities. We base our product management strategy on an analysis of market requirements, competitive offerings and projected cost savings. Our product managers are active in numerous technology and industry forums such as Consumer Electronics Show, Cellular Telecommunications Industry Association, Groupe Spéciale Mobile Association, and National Cable & Telecommunications Association at which we demonstrate our transaction management solutions. In addition, through our product marketing and marketing communications functions, we also have an active public relations program and maintain relationships with recognized trade media and industry analysts such as International Data Corporation, Gartner, Stratecast and Yankee Group. We also manage and maintain our Web site, publish product related content, educational white papers, and conduct seminars and user group meetings. Finally, we also actively sponsor technology-related conferences and demonstrate our solutions at trade shows targeted at providers of communications services.

 

 

Sales

 

We market and sell our services primarily through a direct sales
force and through our strategic partners. To date, we have
concentrated our sales efforts on a range of CSPs and EMECs,
both domestically and internationally. Typically our sales
process involves an initial consultative process that allows our
customers to better assess the operating and capital expenditure
benefits associated with an optimal activation and provisioning
architecture. Our sales teams are well trained in our
ConvergenceNow^®

platforms and on the market trends and conditions that our
customers are facing. This enables our sales teams to easily
identify and qualify opportunities that are appropriate for our
platform deployments to benefit these customers. Following each
sale, we assign account managers to provide ongoing support and
to identify additional sales opportunities. We generate leads
from contacts made through trade shows, seminars, conferences,
market research, our Website, customers, strategic partners and
our ongoing public relations program. Due to ongoing
consolidation and the increasing competition among service
providers in international markets, in 2007 we expanded our
sales and marketing efforts outside of North America and into
the European Union.

 

Marketing

 

We focus our marketing efforts on supporting new product
initiatives, creating awareness of our services and generating
new sales opportunities. We base our product management strategy
on an analysis of market requirements, competitive offerings and
projected cost savings. Our product managers are active in
numerous technology and industry forums such as Consumer
Electronics Show, Cellular Telecommunications Industry
Association, Groupe Spéciale Mobile Association, and
National Cable & Telecommunications Association at
which we demonstrate our transaction management solutions. In
addition, through our product marketing and marketing
communications functions, we also have an active public
relations program and maintain relationships with recognized
trade media and industry analysts such as International Data
Corporation, Gartner, Stratecast and Yankee Group. We also
manage and maintain our Web site, publish product related
content, educational white papers, and conduct seminars and user
group meetings. Finally, we also actively sponsor
technology-related conferences and demonstrate our solutions at
trade shows targeted at providers of communications services.

 

 

Sales

 

We market and sell our services primarily through a direct sales force. To date, we have concentrated our sales efforts on a range of CSPs that offer wireless, broadband, VoIP and wireline services that offer digital convergence services. Following each sale, we assign account managers to provide ongoing support and to identify additional sales opportunities. We generate leads from contacts made through trade shows, seminars, conferences, market research, our Web site, customers, partners and our ongoing public relations program. Due to ongoing privatization and the increasing competition among CSPs in international markets we expanded our sales and marketing efforts in 2007 outside of North America into the European Union.

 

Marketing

 

We focus our marketing efforts on product initiatives, creating awareness of our services and generating new sales opportunities. We base our product management strategy on an analysis of market requirements, competitive offerings and projected cost savings. Our product managers are active in numerous technology and industry forums such as CTIA, GSMA, NCTA ATIS and VON at which we demonstrate our transaction management solutions.

 

In addition, through our product marketing and marketing communications functions, we manage and maintain our Web site, publish product related communications and educational white papers and conduct seminars and user group meetings. We also have an active public relations program and maintain relationships with recognized industry analysts such as IDC, Gartner, Stratecast and Yankee Group. We also actively sponsor technology-related conferences and demonstrate our solutions at trade shows targeted at providers of communications services.

 

 

Sales

 

We market and sell our services primarily through a direct sales
force. To date, we have concentrated our sales efforts on a
range of CSPs that offer wireless, broadband, VoIP and wireline
services that offer digital convergence services. Following each
sale, we assign account managers to provide ongoing support and
to identify additional sales opportunities. We generate leads
from contacts made through trade shows, seminars, conferences,
market research, our Web site, customers, partners and our
ongoing public relations program. Due to ongoing privatization
and the increasing competition among CSPs in international
markets we expanded our sales and marketing efforts in 2007
outside of North America into the European Union.

 

Marketing

 

We focus our marketing efforts on product initiatives, creating
awareness of our services and generating new sales
opportunities. We base our product management strategy on an
analysis of market requirements, competitive offerings and
projected cost savings. Our product managers are active in
numerous technology and industry forums such as CTIA, GSMA, NCTA
ATIS and VON at which we demonstrate our transaction management
solutions.

 

In addition, through our product marketing and marketing
communications functions, we manage and maintain our Web site,
publish product related communications and educational white
papers and conduct seminars and user group meetings. We also
have an active public relations program and maintain
relationships with recognized industry analysts such as IDC,
Gartner, Stratecast and Yankee Group. We also actively sponsor
technology-related conferences and demonstrate our solutions at
trade shows targeted at providers of communications services.

 

 

Sales

 

We market and sell our services primarily through a direct sales force. To date, we have concentrated our sales efforts on a range of CSPs that offer wireless, broadband, VoIP and wireline services that offer digital convergence services. Following each sale, we assign account managers to provide ongoing support and to identify additional sales opportunities. We generate leads from contacts made through trade shows, seminars, conferences, market research, our Web site, customers, partners and our ongoing public relations program. Our sales effort has thus far been focused on North American customers. However, because of ongoing privatization and the increasing competition among CSPs in international markets, we intend to expand our sales and marketing efforts outside of North America, through a combination of direct sales in selected markets, continued partnerships and the extension of our relationships with existing customers as they expand into international markets.

 

Marketing

 

We focus our marketing efforts on product initiatives, creating awareness of our services and generating new sales opportunities. We base our product management strategy on an analysis of market requirements, competitive offerings and projected cost savings. Our product managers are active in numerous technology and industry forums such as CTIA, VON and NCTA at which we demonstrate our transaction management solutions.

 

In addition, through our product marketing and marketing communications functions, we manage and maintain our Web site, publish product related communications and educational white papers and conduct seminars and user group meetings. We also have an active public relations program and maintain relationships with recognized industry analysts such as IDC and Yankee Group. We also actively sponsor technology-related conferences and demonstrate our solution at trade shows targeted at providers of communications services.