Mobile service providers worldwide – particularly those in advanced markets like North America – are coming to grips with the fact that today’s subscriber has higher expectations than ever before. Every voice call, messaging session, application engagement and other mobile experience must be flawless in terms of speed, quality and coverage and provide an enhanced, integrated and personalized approach to individual needs.
“Based on our unique position in the center of the mobile ecosystem serving as a trusted third-party intermediary to more than 900 operators, cable and Internet providers, social networking sites, application service providers, and other mobile players, we are able to quickly identify significant subscriber usage trends,” said Syniverse Senior Vice President of Global Network Services John Wick. “Today’s mobile subscribers are more demanding than ever before, with no qualms about switching providers if they feel they could have a better mobile experience elsewhere.”
To help mobile service providers succeed in this environment, Syniverse advocates three key strategies:
1) Understand and engage users in real time at the individual level
Demonstrating commitment to today’s mobile subscriber cannot be achieved via a blanket marketing or customer care campaign. The sophisticated end user needs personalized touch points delivered in a way that is tailored to his or her unique needs, and these touch points must be received instantly and add value to the overall experience. For example, an offer for an additional data package that an end user can purchase before exceeding preset spending limits allows that subscriber to confidently use mobile services with no billing surprises. This type of customized offer is possible today via Real Time Intelligence solutions, through which operators can use existing data to derive actionable information that can be tailored to a subscriber’s preferences.
2) Protect premium subscribers
Most operators can identify high-value subscribers, such as the CEO of an enterprise client or a high-volume data user. These users often are frequent travelers, which means the operator must rely on its roaming partners’ networks to deliver the flawless speed, quality and coverage this subscriber demands. Since disappointing or losing of one of these high-revenue-generating customers and their constituents is not an option, operators need ways to protect their brands by proactively identifying and resolving issues, such as a network registration failure, before they impact a customer.
3) Ensure seamless, interoperable 4G transition
Today’s end user expects high-quality mobile connectivity anytime, anywhere. While working toward the long-term goal of ubiquitous LTE coverage, operators can ensure seamless interoperability between 4G and legacy technologies via an IP Packet eXchange (IPX) network, which serves as the bridge to next-generation network interconnectivity. Wi-Fi is another vital element during the 4G transition, as it can alleviate network congestion, provide coverage in areas where 4G has yet to be implemented, and preserve indoor voice and messaging coverage. The key to successful Wi-Fi integration is ensuring simple, interoperable connectivity for the end user.
“Syniverse is focused on staying ahead of emerging trends, and we use insights from our unique position at the center of the mobile ecosystem to help our customers grow their businesses,” Wick said. “We have the solutions to help customers build their brands and benefit from the unparalleled opportunity ahead.”
Syniverse makes mobile work for more than 900 mobile operators, cable and Internet providers, and enterprises in over 160 countries. With unmatched expertise and more than 20 years simplifying the complexities of roaming, messaging and networking, Syniverse serves as the force at the center of the mobile communications universe, keeping people connected today and forging new connections for tomorrow. Nobody knows mobile like Syniverse. For more information, visit www.syniverse.com, follow Syniverse on Twitter or find Syniverse on Facebook.