A mobile operator’s brand hinges largely on its reputation for coverage. Those operators looking to ensure a ubiquitous and seamless voice and messaging footprint, particularly in tough-to-penetrate indoor areas, now have a robust and scalable option – Syniverse’s Wi-Fi Talk & Text (WiTT) solution – that does not require additional CAPEX investment.
According to a report from Nokia Siemens, the top three considerations among mobile subscribers looking to initiate service or switch to a new provider are: 1.) voice quality, 2.) network coverage and 3.) messaging and Internet quality. As operators try to address all three components, a dilemma can arise for subscribers that use their devices inside their homes or other buildings where radio signals have reduced penetration.
“The 3G and 4G networks required to support surging mobile data traffic often occupy high spectrum frequency, which does not penetrate structures as effectively as lower frequency bands that primarily support legacy networks,” said Syniverse President and CEO Jeff Gordon. “Consumers in advanced markets are increasingly using Wi-Fi to support their data usage, but with WiTT, a subscriber has a more reliable option over using a fixed-line telephone or an Internet-based alternative application.”
Syniverse WiTT ensures seamless voice and messaging coverage by enabling a subscriber’s smartphone to automatically switch to IP-based calling and messaging when it enters a Wi-Fi zone. The entire experience takes place using the subscriber’s existing phone number, ensuring a fully integrated experience. Consequently, end users benefit from improved service quality – particularly indoors – without having to take any extra steps beyond those required to place a standard voice call or send a message.
For operators, this software-based solution uses standard roaming interfaces to provide a low-impact implementation process without the need for additional CAPEX or network integration, presenting an alternative to cumbersome Unlicensed Mobile Access (UMA) solutions or stationary technologies like femtocells.
In addition to enhanced indoor coverage, Syniverse WiTT also enables subscribers to use an operator’s voice and messaging services over Wi-Fi inexpensively while traveling abroad, efficiently managing roaming costs for the operator and the subscriber while reducing the likelihood the subscriber will turn to alternative communication methods in these scenarios.
“The critical element is ensuring that the subscriber does not perceive a difference or have to take any extra steps to experience crystal-clear voice quality and the on-time delivery of messages every time,” Gordon said. “As operators continue to build out advanced networks across a variety of spectrum ranges, Syniverse WiTT ensures their core voice and messaging offerings continue to deliver on the promise of mobility: simple, ubiquitous access to service anytime, anywhere.”
Syniverse makes mobile work for more than 900 mobile operators, cable and Internet providers, and enterprises in over 160 countries. With unmatched expertise and more than 20 years simplifying the complexities of roaming, messaging and networking, Syniverse serves as the force at the center of the mobile communications universe, keeping people connected today and forging new connections for tomorrow. Nobody knows mobile like Syniverse. For more information, visit www.syniverse.com, follow Syniverse on Twitter or find Syniverse on Facebook.