TAM » Topics » Agreement will allow members of the TAM Fidelidade program to accumulate and redeem points on any flight operated by the British company

This excerpt taken from the TAM 6-K filed Oct 6, 2009.

Agreement will allow members of the TAM Fidelidade program to accumulate and redeem points on any flight operated by the British company

São Paulo, October 6, 2009 – (NYSE:TAM, BOVESPA: TAMM4) We have signed an agreement with the airline bmi, member of Star Alliance, to allow members of the TAM Fidelidade program to accumulate and redeem points on flights operated by the British company. The partnership benefits TAM’s customers since October 1st. Likewise, from November 1st, members of bmi’s Diamond Club program will also be able to earn and redeem points on TAM flights.

TAM and bmi already have a codeshare agreement on different routes operated by both companies. This partnership benfits clients by simplifying the flight reservation process, allowing convenient connection on one single airline ticket and through check-in for baggage.

“We are very pleased to announce this agreement with bmi, thus expanding the benefits offered to our clients”, states Paulo Castello Branco, our Commercial and Planning vice-president. The partnership also strengthens our strategy of Excellence in Services, one of the three pillars that are the foundation of the company’s operation, in addition to Technical-Operational Excellence and Excellence in Management.

Juliet Hutchin, Head of Loyalty at bmi said “we’re delighted to become the latest airline partner in TAM’s Fidelidade program and we look forward to welcoming TAM’s customers onto our flights’’.

Investor Relations:    Press Agency Contact: 
Phone: (55) (11) 5582-9715    Media Relations 
Fax: (55) (11) 5582-8149    www.tam.com.br 
invest@tam.com.br    www.taminforma.com.br 
www.tam.com.br/ir    MVL Comunicação 
    Phone: (55) (11) 3594-0328 
    equipetam@mvl.com.br 

About TAM: (www.tam.com.br)
We have been the domestic market leader since July of 2003, and closed August with a 43.8% market share. The company flies to 42 destinations in Brazil. Through business agreements with regional companies, it reaches 79 different destinations within the national territory. TAM's market share among Brazilian companies that operate international flights stood at 89.4% in August. Operations abroad include direct flights to 17 destinations in the United States, Europe and South America: New York, Miami and Orlando (USA), Paris (France), London (England), Milan (Italy), Frankfurt (Germany), Madrid (Spain), Buenos Aires (Argentina), Cochabamba and Santa Cruz de la Sierra (Bolivia), Santiago (Chile), Asuncion and Ciudad del Este (Paraguay), Montevideo (Uruguay), Caracas (Venezuela) and Lima (Peru). It maintains code-share agreements that include seats on flights with international airlines, enabling passengers to travel to 72 additional destinations in the U.S., South America and Europe. A pioneer in Brazil's airline industry with the launch of its Programa Fidelidade frequent flyer program, we currently have more than 6.1 million members, and so far has issued more than 8.5 million tickets through point redemption.

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SIGNATURE
 
 
            Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

Date: October 6, 2009

 
TAM S.A.
By:
/SLibano Miranda Barroso

 
Name:   Libano Miranda Barroso
Title:     Chief Financial Officer
 

 

FORWARD-LOOKING STATEMENTS

This press release may contain forward-looking statements. These statements are statements that are not historical facts, and are based on management's current view and estimates offuture economic circumstances, industry conditions, company performance and financial results. The words "anticipates", "believes", "estimates", "expects", "plans" and similar expressions, as they relate to the company, are intended to identify forward-looking statements. Statements regarding the declaration or payment of dividends, the implementation of principal operating and financing strategies and capital expenditure plans, the direction of future operations and the factors or trends affecting financial condition, liquidity or results of operations are examples of forward-looking statements. Such statements reflect the current views of management and are subject to a number of risks and uncertainties. There is no guarantee that the expected events, trends or results will actually occur. The statements are based on many assumptions and factors, including general economic and market conditions, industry conditions, and operating factors. Any changes in such assumptions or factors could cause actual results to differ materially from current expectations.


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