This excerpt taken from the TAM 6-K filed Oct 6, 2009.
Agreement will allow members of the TAM Fidelidade program to accumulate and redeem points on any flight operated by the British company
São Paulo, October 6, 2009 (NYSE:TAM, BOVESPA: TAMM4) We have signed an agreement with the airline bmi, member of Star Alliance, to allow members of the TAM Fidelidade program to accumulate and redeem points on flights operated by the British company. The partnership benefits TAMs customers since October 1st. Likewise, from November 1st, members of bmis Diamond Club program will also be able to earn and redeem points on TAM flights.
TAM and bmi already have a codeshare agreement on different routes operated by both companies. This partnership benfits clients by simplifying the flight reservation process, allowing convenient connection on one single airline ticket and through check-in for baggage.
We are very pleased to announce this agreement with bmi, thus expanding the benefits offered to our clients, states Paulo Castello Branco, our Commercial and Planning vice-president. The partnership also strengthens our strategy of Excellence in Services, one of the three pillars that are the foundation of the companys operation, in addition to Technical-Operational Excellence and Excellence in Management.
Juliet Hutchin, Head of Loyalty at bmi said were delighted to become the latest airline partner in TAMs Fidelidade program and we look forward to welcoming TAMs customers onto our flights.
About TAM: (www.tam.com.br)
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
Date: October 6, 2009
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