This excerpt taken from the THQI 10-Q filed Nov 6, 2008.
Weakness in Kids Business. Growth in the kids licensed business has slowed considerably and the business has become less profitable. Beginning in fiscal 2008, sales of games based on our Nickelodeon license began to decline and in fiscal 2009 we expect Nickelodeon sales to be below 10% of our net sales for the first time in more than five years. In fiscal 2009, sales of WALLE have been lower than sales of Ratatouille in fiscal 2008. We believe that consumers have shifted purchases from traditional licensed entertainment-based games to more family entertainment on the Nintendo platforms, and games that tap into mass-market trends such as music games.