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Nico Bellic stars in Take-Two Interactive's Expectation Beating Q2

Take Two is a small publisher and distributor of a diverse portfolio of console and PC games. The most notable franchise TTWO has yet published is Grand Theft Auto. GTA 3 was one of the best selling games of all time, its add-ons and expansion packs brought revenue to nearly 1 billion dollars.

While it may seem like eons ago now, that Grand Theft Auto 4 (GTA IV) was on the minds and in the hearts of every entertainment writer, blogger, Guiness World Record Book updater and most importantly gamer, the title is still on the books of Take-Two. PS3 and Xbox 360 owners the world over platooned into stores to own what would become the biggest video game launch in history.

With first day sales of $310Million, Take-Two Interactive (TTWO) shattered previous records for a video game launch. Almost 6Million copies sold virtually immediately and by the end of May the tally stood at 8.5Million units. The game's big star, the brash and vengeful European Nico Bellic has become a household name among that critical 18-29 demographic and Take-Two stands at the base of the mountain of its own Liberty City.

The success of the game pushed earnings beyond expectations (adjusted $1.52/share & real $1.29/share vs. $1.12/share expected) and sent Revenue skyrocketing on a year over year basis. Revenue jumped to $540Million from $205Million a year ago. The top line number handily beat analyst estimate averages of $499Million.

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