Benzinga  10 hrs ago  Comment 
In a report published Wednesday, Bank of America analyst Justin Post reiterated a Buy rating on Take-Two Interactive Software (NASDAQ: TTWO), and raised the price target from $32.00 to $36.00. In the report, Bank of America noted, "TTWO reported...
Benzinga  11 hrs ago  Comment 
Take-Two Interactive Software, Inc. (NASDAQ: TTWO) shares gained after the company beat quarterly expectations and boosted its forecast on Tuesday evening. Shares of the New York-based game maker rose 7 percent recently, to $32 a...
TheStreet.com  Feb 3  Comment 
NEW YORK (TheStreet) -- Shares of Take-Two Interactive Software were gaining 5.6% to $31.50 after-hours Tuesday after the video game publisher beat analysts' estimates for earnings and revenue in the fiscal third quarter and raised its fiscal...
Wall Street Journal  Feb 3  Comment 
Take-Two Interactive raised its full-year outlook as robust sales of digital content and its latest ‘Grand Theft Auto’ game lifted results in the important holiday quarter past Wall Street’s forecasts.
Forbes  Feb 2  Comment 
Despite an expected dip in profit, analysts are generally optimistic about Take-Two Interactive Software as it prepares to reports its third-quarter earnings on Tuesday, February 3, 2015. The consensus earnings per share estimate is $1.33 per...
Benzinga  Jan 26  Comment 
Take-Two Interactive Software, Inc. (NASDAQ: TTWO) is scheduled to report its third quarter 2015 results on February 3. Stephen Ju of Credit Suisse on Monday wrote in a note the company is expected to report an adjusted earnings per share of $1.43...
Benzinga  Jan 6  Comment 
In a report published Tuesday, Stifel analyst Drew Crum reiterated a Buy rating on Take-Two Interactive Software, Inc. (NASDAQ: TTWO), and raised the price target from $28.00 to $33.00. In the report, Stifel noted, “In this piece we discuss...
Market Intelligence Center  Jan 2  Comment 
MarketIntelligenceCenter.com's patented algorithms have identified an attractive covered-call trade on Take Two Interactive Software Inc (TTWO). Look at the Mar. '15 $27.00 covered call for a net debit in the $25.58 area. This trade has a...


Take-Two Software is a publisher of video games for platforms such as Playstation, Xbox, Wii, and the personal computer. The company publishes its games through two subsidiaries: Rockstar Games and 2K. Take-Two's most coveted franchise, Grand Theft Auto, has sold millions of units across multiple titles, and has been widely criticized (or celebrated, depending on the audience) for its focus on violent and criminal content. The company also produces other popular titles such as Midnight Club, BioShock, and Civilization. In 2009, the company generated $968 million in revenue but incurred a net loss of $138 million.[1]

Take-Two faces challenges during a slow global economy from the weakening demand of video games. In 2009, video game software sales reached $24.5 billion on 604 million units sold. However, estimates for 2013 show sales value dropping to below $17 billion on just 460 million units sold. If the video game market shrinks, Take-Two, along with all other video game developers, will have a difficult time sustaining growth.[2]

Company Overview

Take-Two is a developer, publisher, and distributor of video games. It also competes on a variety of gaming platforms, such as the PC, XBox, Playstation, Wii, and other portable devices. TTWO divides its financial reporting into Publishing and Distribution segments. For more information about these two segments, please see Video Game Industry.

Publishing (72.4% of net sales)[3]

  • Rockstar Games - Take-Two's internal development and publishing operation, responsible for franchises like Grand Theft Auto and Midnight Club.
  • 2K - Publishes other non-Rockstar developed titles, focusing on specific markets and opportunities:
  1. 2K Games - The primary publisher to externally developed games fitting in the traditional "hard-core" gaming segment, publishing titles such as Oblivion. Also markets some internally developed titles such as the Sid Meier games, Civilization, and BioShock.
  2. 2K Sports - The primary publisher of internally developed sports games, such as NBA 2K, NHL 2K, etc. This segment has secured long-term licensing contracts with properties such as the NBA, MLB, etc.
  3. 2K Play - The primary publisher of externally developed games fitting in the new casual gaming segment, which include TV-show tie-ins, such as Dora the Explorer, and other family-oriented gaming titles.

Distribution (27.6% of net sales)[4]

The distribution business handles logistics of distribution for published titles, and also helps distribute other companies' software and hardware through Take-Two's retailer network. The company is able to do this due to the retailer-relationships it has established over the course of many years of operations, selling its games across North America, and thus it is able to offer it as a service to third parties as well.

Business Growth

FY 2009 (ended October 31, 2009)[1]

  • Net sales fell 37% to $968 million, down from $1.5 billion in the previous year. Publishing sales decreased 43% on lower Grand Theft Auto IV sales as well as on other titles. Distribution sales decreased 13%.
  • The company incurred a net loss of $138 million compared to a gain of $97 million last year.


Despite Increasing Popularity, Video Game Demand Hurt By Sluggish Economy

The Entertainment Software Association (ESA) estimates that more than two-thirds of all American households play PC or video games, with an estimated 68% of heads of households playing games. They also estimate that the average gamer is 35 years old and has been actively playing for 12 years. ESA studies show that video game popularity has grown tremendously over the past couple of decades and the audience is widening. However, despite this increasing popularity, studies estimate that the market for video games will decrease over the next few years from the as an effect of the sluggish global economy. In 2009, video game software sales reached $24.5 billion on 604 million units sold. However, estimates for 2013 show sales value dropping to below $17 billion on just 460 million units sold. If the video game market shrinks, Take-Two, along with all other video game developers, will have a difficult time sustaining growth.[2]

Grand Theft Auto, the Crown Jewel of Take-Two, Must Keep Up Sales

Take-Two's Grand Theft Auto (GTA) franchise is one of the most coveted brands within the Video Game industry. It's games has an untarnished track record of both quality and sales. In 2009, GTA games accounted for 30.6% of the company's net revenue. In order to keep revenue stream from this title, Take-Two must continue to publish successful sequels or new hit titles to make up for any lost revenue. Because the GTA series is known for its violence and gore, many parents have decided not to buy these games for their kids (GTA games are rated 17+). Additionally, some countries have even gone as far as trying to ban the game because of its content. Take-Two must be careful not to cross the line with its content, otherwise it will face regulation. If the demand for GTA games falls, Take-Two's bottom line will suffer.[5]

Low Number Of Casual Games Exposes Take-Two To The Casual vs Hard-core gamer Dichotomy

Most of Take-Two's games fit within the traditional "hard-core" gaming category, catering towards the specific 18-35 year old male demographic. While this has fostered a devoted fan base, it has also limited the company's ability to expand beyond into the growing gaming demographics of younger children, females, and older males. Take-Two has taken various steps to address this flaw, establishing the "2K Play" publishing label, obtaining an exclusive license with Nickelodeon to develop games around "Dora the Explore" and "Go, Diego, Go", and creating the Carnival Games franchise.


  • Electronic Arts (ERTS) is the world's largest video game publisher. EA's major franchises include Rock Band, Need for Speed and a number of EA Sports titles, including John Madden's NFL franchise and FIFA.
  • Activision (ATVI) is one of the world's largest video game publishers and distributors. ATVI develops software for the PC and video game console markets. The company is home to the popular games: Guitar Hero, DJ Hero, Call of Duty, World of Warcraft, and Starcraft.
  • Konami (KNM) is a Japanese publisher, which has published hits such as the Metal Gear franchise.
  • THQ (THQI) is a developer and publisher which houses 16 development studios.


  1. 1.0 1.1 TTWO 2009 10-K "Selected Financial Data" pg. 30
  2. 2.0 2.1 TTWO 2009 10-K pg. 1-2
  3. TTWO 2009 10-K "Our Publishing and Software Development Business" pg. 4-6
  4. TTWO 2009 10-K "Our Distribution Business" pg. 6
  5. TTWO 2009 10-K "We Are Dependent On The Future Success Of Our Grand Theft Auto Products..." pg. 11
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