Target faces strong competition from Wal-Mart Stores (WMT), a retail giant with more than three times Target's market share. Due to Wal-Mart's size, Target cannot effectively compete in a price war, and should avoid that possibility.
Quarterly profits for Target Corp. (TGT) fell almost 41%, below Wall Street estimates, marking the sixth consecutive quarterly drop, Reuters reported. “The company faces a number of challenges on many different fronts - merchandising, how to utilize square footage, how to compete, how to increase sales incentives,” said Richard Hastings, consumer strategist with Global Hunter Securities. “The current fiscal year should be viewed very cautiously.”
“Our comparable store sales performance in July was near the low end of our -1% to +1% planned range,” said Gregg Steinhafel, president and chief executive officer of Target Corp.
Uh, Greg. Let's do a little basic math here. -1.2% is actually "greater than" -1.0% remember this little sign, -1.2 > 1.0? I think it was from "Intro to Algebra"? It is not "near the low end" Greg, it is officially "past it".
Analysts expected a decline of -.4% once again proving the fruitlessness is listening to them. The news here is not that Target missed analysts expectations just as it was not in the case of Wal-Mart. The point here is that Target missed their own expectations meaning things for them are even worse than they thought they were. Perhaps the worse news is that their CEO does not seem to realize they missed it.
Year to date, Target comp sales are down .6% vs a 4.6% rise at this time last year. That, is not good no mater what the expectations.