This excerpt taken from the TTM 6-K filed Sep 29, 2008.
Strong Position in the Indian automotive market
We have established a strong position in the Indian automotive industry by launching new products, achieving high quality-low cost manufacturing, investing in research and development to meet the emerging requirements of our customers and maintaining our financial strength. Over the years, we have successfully maintained our leadership position in the commercial vehicle market and have rapidly grown to become the third largest passenger vehicle manufacturer in India. We had a market share of 26.0% in the overall four-wheel automotive vehicle market, including a market share of 61.3% in the M&HCV category, 64.3% in the LCV category, 13.9% in passenger cars and 20.1% in the UV category in fiscal 2008.
We believe that our knowledge of the Indian automotive market and ability to translate emerging customer needs into suitable products will enable us to take advantage of future opportunities in the industry. Furthermore, our recent acquisition of Jaguar Land Rover will enable us to compete more effectively with international manufacturers in the Indian automotive market in the luxury performance car and premium all-terrain vehicle segments.
In addition, as part of the Tata Group, we also benefit from being identified with the Tata brand. We believe the Tata brand name, which is a widely recognized brand name in India, is associated by Indian customers with reliability, trust and value.