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WIKI ANALYSIS
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[1] Terex (NYSE: TEX) manufactures equipment for the construction and mining industries. Construction firms such as Fluor (FLR) and Foster Wheeler (FWLT) buy Terex's cranes, backhoes, excavators, and other related equipment to use in residential and commercial development. Terex also manufactures drilling and crushing equipment, as well as high capacity hauling trucks for use by mining companies like Freeport-McMoRan Copper & Gold (FCX) and Southern Peru Copper (PCU).
Demand for Terex's products depends largely on Commodities Prices and global economic growth. When commodities prices increase, Terex benefits from increased demand for its products from the companies that produce commodities. Similarly, when the global economy is expanding, Terex earns more contracts for infrastructure development. Economic expansion combined with soaring commodity prices helped Terex average a 24% annual increase in sales over the last five years.[2]
In addition to private sector demand, governments also impact Terex's sales. As countries industrialize, improve transit systems, and build public facilities, the need for construction equipment rises. Terex already generates 70% of its $9.1 billion in annual sales overseas, much of it from countries with developing market economies.[3].
Terex's competitors, such as Bucyrus International (BUCY) and Deere & Company (DE), have also reaped rewards from oversea operations. Another competitor,Caterpillar (CAT), began construction on a 350,000 square foot manufacturing site in Shanghai, and other rivals such Liebherr Group and Manitowoc Company (MTW) also increased output capabilities.[4]. If fears of a global recession are realized, Terex and its competitors will suffer from a supply glut that does not match decreased demand for construction equipment.
[5]
Business Overview Terex's business is divided into five segments.
Aerial Work Platforms The aerial work platforms segment represents the largest percent of 2007 revenue (26% or $2.3 billion) and income from operations (47% or $435.1 million), and therefore, greatly impacts overall profitability.[6]. Companies in construction and building maintenance use aerial work platforms, which are substitutes for ladders and scaffolding, to build and maintain large structures. The Aerial Platforms division has exposure to the soft U.S. residential construction market, which resulted in sales in the United States falling 6% in 2007 compared to 2006[7]. However, overall growth remained positive as 45% of revenue from this division were generated internationally, which showed a 47% rise in revenue[8].
Construction Using 13 major manufacturing sites (and soon to open one in China during mid-2008), Terex Construction accounted for 20% of total 2007 revenue and 6% of income from operations[9]. This branch manufacturers heavy (ex. off-highway trucks) and compact (ex. backhoes) construction equipment that customers use in infrastructure and construction projects involving sand, gravel, coal, and minerals operations. Net sales increased 17% in 2007 from 2006 as European demand for construction equipment rose[10].
Cranes Terex manufacturers a wide range of cranes that customers use to construct, repair, and maintain infrastructure, building, and manufacturing sites. Terex plans to begin manufacturing cranes at its second Chinese site this year. This thirteenth manufacturing facility will add supply capacity to one of Terex's fastest growing business segments (revenue growth was 28.4% in 2007)[11]. Last year, this division generated 24% of Terex's total sales and 27% of its income from operations[12].
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Materials Processing and Mining Accounting for 23% of 2007 revenue and 25% of income from operations,[13] the Materials Processing and Mining division manufacturers an assortment of equipment used in mining operations. Linked heavily to Commodities Prices, mining equipment demand increased in 2007, which helped boost sales 28.8%. Europe and India showed the most strength[14].
Roadbuilding, Utility, and Other As the smallest of Terex's five business segments (7% of 2007 revenue), it was the only one to report a operating loss in 2007[15]. Relying heavily on government and utility customers, Terex manufactures equipment that helps with road and bridge construction, in addition to utility construction and repair. A weak Housing Market in the United States dampened demand for concrete mixers last year[16].
Overall Financials The following graphs[17] show revenue and income from operations over the past three years.
Terex generated positive revenue and profit growth over the past three years as it benefited from increased international sales and favorable Exchange Rates. Management cites a favorable product mix that boosted average prices of sold equipment. Further, expansion in China and rising Commodities Prices benefited sales of Terex equipment. On the downside, the United States added little growth as did the roadbuilding and utility business segment[18].
Geographical Sales and Focus During 2007, sales in the United States were 30.4% of total revenue - UK 30.4%, Germany 7.4%, All other European Countries 26.3%, and all others 28.3%[19]. Terex's goal is to divide sales evenly between the Americas, Europe, Africa, the Middle East, and Asia. By doing so, management hopes to decrease the cyclical nature of construction and mining equipment; one part of the world may have economic weakness, but another one could still be doing quite well. Terex is placing emphasis on Emerging Markets such as China, India, Russia, the Middle East, and Latin America[20].
Key Trends and Forces
Rising steel prices also impact Terex in a negative way. Terex's manufactured equipment has steel components. As the price of this cost input rises and Terex cannot pass the prices to customers, then profit margins decrease.
Competition Terex's wide range of products (makes equipment for mining extraction and commercial, residential, infrastructure construction) leads it to compete with a variety of firms. While no one company competes against Terex in all sectors,[30], it faces competition from larger corporations such as Caterpillar (CAT), Deere & Company (DE), and international giants, Volvo and Komatsu. In addition to other diversified manufacturers, each division of Terex faces competition from niche firms that focus on a particular part of the market. For instance, Terex Material Processing and Mining Unit shares a market with companies like Joy Global (JOYG) and Bucyrus International (BUCY) that only manufacture mining equipment.
In order to compete better, Terex seeks to improve customer responsiveness, and has hired more professionals to sales and marketing to address this issue[31]. Further, with two Chinese manufacturing sites going into service in 2008, Terex hopes to lower manufacturing costs and allow it to improve its competiveness against firms in the growing East Asia markets[32].
Market Share and International Sales This table[33] compares sales and markets for large companies in the Farm and Construction Machinery Industry. For those companies operating in the mining industry, an extra column indicates each firm's global market share in the $17.7 billion market for mining equipment[34]. Terex also competes in a larger heavy equipment construction market that is estimated at $81 billion globally[35]. The company's aerial work platforms lies within the elevator and escalator industry, which accounts for a $11 billion market[36].
| Company | Foreign Sales as % of Total | 2007 Sales | 2006 Sales | 2006-2007 Sales Growth | Main Industries | Global Mining Market Share | Heavy Construction Equipment Market Share |
| Terex (TEX) | 70% | $9.1B | 7.6B | 19.73% | Mining, Construction | 11.82% | 2.36% |
| Joy Global (JOYG) | 53% | $2.5B | $2.4B | 4.17% | Mining | 14.12% | |
| Bucyrus International (BUCY) | 49% | $1.6B | 738M | 117.00% | Mining | 9.04% | |
| Caterpillar (CAT) | 58% | $45B | $41.5B | 8.40% | Mining, Agriculture, Construction, Commercial | ^45.19% | |
| Deere & Company (DE) | 35% | $21.5B | 22.1B | -2.71% | Agriculture, Construction, Commercial | ||
| CNH Global N.V. (CNH) | 58% | $15B | $13B | 15.38% | Agriculture, Construction | ||
| Kennametal (KMT) | 52% | $2.4B | $2.3B | 4.34% | Mining, Industrials | ^4.56% | |
| Manitowoc Company (MTW) | 51% | $4B | 2.9B | 37.90% | Construction | ||
| AGCO (AG) | 78% | $6.8B | $5.4B | 25.93% | Agriculture | ||
^Estimates generated by the business segment of specified company include heavy equipment that can be used in highway construction in addition to mining. As a result, the actual market share percentage is likely lower.
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