TI's continuing focus and investment in research and development, to the tune of $2 billion per year (one of the largest R&D budgets in the industry), will help ensure that the company does not lose its guard, and consequently, market share to its competitors.
TI has developed strong business relationships with end market manufacturers, especially with original equipment manufacturers (OEM) of wireless handsets, and has also leveraged acquisitions to its benefit, such as those of Burr Brown, Unitrode, Power Trends, and Chipconn.