The Active Network (NYSE:ACTV), is the leading provider for organization-based cloud computing applications. The company is the largest online registration platform for customer groups such as business and community events as well as sporting and outdoor activities. The Active Network's primary revenue model is based on collecting technology fees paid by clients that run the proprietary technology platform to streamline online registration processes. The company's software allows participant companies to automate previously manual or low-tech processes with cloud computing technology. 
As activity and online event registration continues to grow, companies often find themselves entrenched with previously inefficient customer interface platforms. In order to upgrade technology platforms, companies lack the core competencies to create low-cost, reliable platforms that can handle the large amounts of data-input required to support their activities. These sorts of cloud computing applications provide an operationally efficient solution, manage participant and activity information, communicate real-time with event participants, and provide efficient marketing channels for this growing demand for online event registration platforms. 
The company's initial public offering of stock on the NYSE occurred on May 24, 2011. The company offered 11M shares each for $15. This was below the projected prive range of $16-$18. The offering raised a total of $1.3B. The lead managers of the IPO were Bank Of America (MXK:BAC), Merrill Lynch (MER)/Bank of America (BAC), and Citigroup (C). 
During the full year 2010, the company reported a total revenue of $280M and its net income $150K. This was a 13% increase in total revenue and a 23% decrease in net income as compared to 2009.