While the luxury home sector will face some contagion from the subprime mortgage crisis, the decrease in sales should be less than other areas of the housing sector. “In this difficult market, we continue to develop incentive strategies, when appropriate, on a community-by-community basis, which has enabled us to continue to generate pre-write-off profits,” Robert I. Toll, chief executive officer, said in a statement. “Although this strategy has resulted in slower sales, we believe it has helped sustain the reputation of our communities and value for our home buyers.”
Toll didn’t stop there. He bluntly went on to suggest ways the U.S. Government can quicken the housing market’s recovery - the key of which is removing the danger from existing homeowners who worry about selling their homes, and in turn, wait to buy a new one. “We believe Congress should jump-start demand for new homes with an initiative that will bring buyers off the sidelines and into the market, and thereby stop the downward spiral of home prices. As we have said before, we favor a tax incentive for all those who buy homes within nine months of the Bill’s passage; this would create a sense of urgency. Interest rates are low, supply is abundant and a buyer’s market prevails. With a little motivation, the new home market could turn around, which would have a very positive impact on banks, bond prices and many other areas of the economy. Once home prices stabilize, Congress could then more successfully address mortgage issues; however, without stabilization of home prices, trying to address mortgage issues may be difficult at best,” Toll said.
