TM » Topics » Annual Unit Sales of Hybrid Models Globally
This excerpt taken from the TM 20-F filed Jun 24, 2009.
Annual Unit Sales of Hybrid Models Globally
Year Ended March 31,
2007
2008
2009
(in thousands)
Total Unit Sales
353
444
385
Premium Brand Models (Lexus). Since the Lexus was first launched in 1989 in the United States, Lexus has been introduced in 68 countries around the
world. At present, Toyota is taking action to strengthen the Lexus brand in each geographic region. In fiscal 2009, Lexus sales totaled approximately 378 thousand units, a decrease of 132 thousand units from the 510 thousand
units sold in fiscal 2008.
Market-creating Products. Toyota believes that it is strategically important to introduce models into developed countries that meet the diverse needs
and that comply with environmental regulations which are being tightened due to heightened environmental concerns. Toyota plans to introduce market-creating products taking into consideration environmental concerns, by utilizing its advanced
technology.
This excerpt taken from the TM 20-F filed Jun 25, 2008.
Annual Unit Sales of Hybrid Models Globally
Year Ended March 31,
2005
2006
2007
2008
(in thousands)
Total Unit Sales
146
252
353
444
Premium Brand Models (Lexus). Since the Lexus was first launched in 1989 in the United States, Lexus has been introduced in 67 countries around the
world. At present, Toyota is taking action to strengthen the Lexus brand in each geographic region. In fiscal 2008, Lexus sales soared to approximately 510 thousand units, an increase of 12 thousand units from the 498 thousand units
sold in fiscal 2007.
Market-creating Products. Toyota believes that it is strategically important to introduce models into developed countries that meet the diverse needs
and that comply with environmental regulations which are being tightened due to heightened environmental concerns. Toyota plans to introduce market-creating products taking into consideration environmental concerns, by utilizing its advanced
technology.