This excerpt taken from the TM 20-F filed Jun 25, 2007.
Offer a Full Product Lineup and Distinguish Products through Hybrid Technology
Toyota aims to increase unit sales by offering a full product lineup, including models directed at specific markets. Key elements of this strategy include models in the following categories:
With respect to the technical aspects, which serve as the basis for product development, Toyota is striving to improve the performance of the hybrid system and achieve further cost reductions.