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Triple Crown Media (TCMI)
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TCMI » Topics » Sales and Marketing

This excerpt taken from the TCMI 10-K filed Sep 28, 2007.

Sales and Marketing

We employ a full-time national sales and marketing staff and we have dedicated a senior group of sales and marketing executives to identify potential client relationship opportunities and promote our expertise and range of services. We solicit prospective clients and advertisers through our sales team and through personal contacts by members of Host’s management. Each university and athletic conference has its own dedicated sales team that solicits local sponsorship and advertising arrangements, complemented by a national/regional sales team. Some contracts for corporate sponsorship and advertising are for periods of more than one year. Personnel assigned to university and athletic conference properties are generally located at or near the particular university campuses or athletic conference location.

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