True Religion Apparel, Inc. (Nasdaq:TRLG) today announced the opening of a new branded retail store at Dadeland Mall in Miami, Florida. Located at 7687 North Kendall Drive, the 1,900 square-foot branded retail store will offer shoppers the entire True Religion collection for men, women and kids, including its signature jean styles, its expanding denim, sportswear and handbag collection, and a full range of licensed product, such as footwear, swimwear, headwear and fragrances.

Located in the heart of Miami, Dadeland Mall spans over 1.4 million square feet of premier retail space. Dadeland Mall is located within 20 minutes of both Downtown Miami and the Miami International Airport and can be accessed conveniently via both the US1 and I-95 highways. Dadeland Mall is anchored by Florida’s largest Macy’s, Nordstrom, Saks Fifth Avenue and is home to over 185 specialty stores, including Coach, Zara and Apple. Widely recognized as one of Miami’s top shopping destinations, Dadeland Mall attracts over 15 million visitors annually.

“We are excited to announce the opening of our Dadeland Mall retail store, which marks our fifth full-priced store location in the South Florida marketplace,” said Jeffrey Lubell, chairman, chief executive officer and chief merchant of True Religion Apparel, Inc. “South Florida is an important market for fashion, and as such, represents a key region for the expansion of our branded retail stores.”

“Dadeland Mall is a high-profile shopping destination in South Florida and caters to Miami’s fashion-forward consumers,” said Michael Buckley, president of True Religion Apparel, Inc. “We believe our Dadeland store location will complement our existing regional stores, including South Beach/Collins Avenue and Aventura.”

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based jeans and jean-related sportswear brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high-quality, distinctive styling and fit in denim, sportswear, and licensed products, may be found in contemporary department stores and boutiques in 50 countries around the world, including the United States, Canada, Germany, United Kingdom, Japan, Korea, France, Spain, Sweden, Greece, Italy, Mexico, Australia, South Africa and China. For more information, please visit www.truereligionbrandjeans.com.

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including uncertainties as to the nature of the apparel industry, including changing customer demand and tastes, seasonality, customer acceptance of new products, the impact of competitive products and pricing, dependence on existing management and general economic conditions. Our Annual Report on Form 10-K, recent and forthcoming Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other SEC filings discuss some of the important risk factors that may affect our business, results of operations and financial condition. The Company undertakes no obligation to revise or update publicly any forward-looking statements for any reason.