True Religion Apparel, Inc. (Nasdaq:TRLG) today announced the opening of a new branded retail store at Scottsdale Fashion Square in Scottsdale, Arizona. Located at 7014 E. Camelback Road, the 2,100 square-foot branded retail store will offer shoppers the entire True Religion collection for women, men, and kids, including its signature jean styles, its expanding denim, sportswear and handbag collection, and a full range of licensed product, such as footwear, fragrances, headwear and swimwear.

Located in the heart of Scottsdale, Scottsdale Fashion Square is one of Arizona’s premier luxury fashion destinations. Scottsdale Fashion Square spans over 1.8 million square feet of retail space and is home to over 225 specialty retailers, including Neiman Marcus, Burberry, Bvlgari and Gucci, each of which is unique to the Arizona marketplace. Scottsdale Fashion Square recently completed a major redevelopment to add an additional 100,000 square feet of retail space, including Arizona’s only Barneys New York.

“We are excited to announce the opening of our Scottsdale Fashion Square branded retail store, which will mark our entrance into the Arizona marketplace,” said Jeffrey Lubell, chairman, chief executive officer and chief merchant of True Religion Apparel, Inc. “Presenting many of retail’s most exclusive brands, Scottsdale Fashion Square offers a compelling shopping experience that is unparalleled in Arizona. We are pleased to partner with Scottsdale Fashion Square in an effort to make our expanding product assortment more accessible to Arizona consumers through our branded retail platform.”

“Scottsdale Fashion Square exemplifies the solid market demographics we seek as we further expand our branded retail footprint,” said Michael Buckley, president of True Religion Apparel, Inc. “Scottsdale Fashion Square is located in the upscale community of Scottsdale, Arizona, where it is estimated over 320,000 residents earn average annual incomes in excess of $94,000. Scottsdale Fashion Square further benefits from Scottsdale’s estimated 15 million annual visitors.”

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based jeans and jean-related sportswear brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high-quality, distinctive styling and fit in denim, sportswear, and licensed products, may be found in contemporary department stores and boutiques in 50 countries around the world, including the United States, Canada, Germany, United Kingdom, Japan, Korea, France, Spain, Sweden, Greece, Italy, Mexico, Australia, South Africa and China. For more information, please visit www.truereligionbrandjeans.com.

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including uncertainties as to the nature of the apparel industry, including changing customer demand and tastes, seasonality, customer acceptance of new products, the impact of competitive products and pricing, dependence on existing management and general economic conditions. Our Annual Report on Form 10-K, recent and forthcoming Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other SEC filings discuss some of the important risk factors that may affect our business, results of operations and financial condition. The Company undertakes no obligation to revise or update publicly any forward-looking statements for any reason.