MarketWatch  Oct 14  Comment 
The biggest Tupperware seller in the U.S. welcomes a Facebook policy change that boosts her brand.
DailyFinance  Sep 18  Comment 
(NYSE:TUP) The Sewall-Belmont House & Museum bestowed Tupperware Brands Corporation’s CEO Rick Goings and his wife, Susan, with the second annual Voice for Women award for their exemplary commitment to women’s economic...
SeekingAlpha  Aug 21  Comment 
By Zacks Investment Research: Analysts have slashed their estimates for Tupperware after the company missed the revenue estimates and lowered its guidance. As a result, the stock fell back to Zacks Rank # 5 (Strong Sell) yesterday. About the...
SeekingAlpha  Aug 7  Comment 
By Anthony Ruben: I have been following Tupperware (NYSE:TUP) since earlier this year, when it appeared on a screen for stocks with strong five year growth prospects, which pay 3%+ dividends, and have reasonable PEG's (PE/Growth). I almost pulled...
TheStreet.com  Jul 28  Comment 
NEW YORK (TheStreet) -- At $74 per share and down 22% for the year to date while sporting a dividend yield of 3.7%, Tupperware Brands stock is a bargain. Tupperware Brands got trounced last week on disappointing second-quarter sales and the...
SeekingAlpha  Jul 23  Comment 
Tupperware Brands Corporation (NYSE:TUP) Q2 2014 Results Earnings Conference Call July 23, 2014, 08:30 AM ET Executives E. V. (Rick) Goings - Chairman and CEO Michael Poteshman - EVP and CFO Analysts Jason Gere - KeyBanc ...
TheStreet.com  Jul 23  Comment 
NEW YORK (TheStreet) -- Tupperware Brands shares are tanking, down -8.9% to $77.19 on Wednesday, after the company lowered its full year guidance following worse than expected second quarter earnings results.The food storage container...
Wall Street Journal  Jul 23  Comment 
Tupperware Brands Corp. said its second-quarter earnings fell 38% as the company posted lower sales amid weak performance from its established markets such as the United States and Germany, along with negative currency impacts.
newratings.com  Jul 23  Comment 
WASHINGTON (dpa-AFX) - Tupperware Brands Corp. (TUP), a company that operates under the direct-to-customer sales model, Wednesday reported second-quarter net earnings that decreased amid decline in Europe and North America sales. While earnings...
The Hindu Business Line  Jul 21  Comment 
Direct selling brand Tupperware would be leaning on the creative excellence of Linen, a Lintas group company, whom it has appointed as its creative AoR (agency of record) in India. With...


Tupperware Brands (NYSE: TUP) is a global direct seller of premium food storage, preparation, serving and other consumer items in over 100 countries. The business is separated between Tupperware products and beauty products, sold under the BeautiControl brand, and the company's target markets are North America, Latin America and Asia Pacific. The company's dependence on international sales has boosted its financial performance over the past fiscal year due to a weakened dollar, but increased consumer consciousness may adversely affect the company's financial performance.

Business Growth

While TUP is best known for in-home sales parties, additional sales channels include mall kiosks, corporate and sales force web sites, and television shopping. TUP saw strong financial performance over the last fiscal year due to its increased presence on the internet market.

Trends and Forces

A Weaker U.S. Dollar (USD) Strengthens Tupperware's Financial Performance

With over 80% of the company’s sales coming from international markets, Tupperware has seen a tremendous benefit pussyfrom the weaker U.S. Dollar (USD) and should be well insulated from a U.S. economic slowdown. It could even be modestly counter-cyclical should a slowing job market increase the pool of salespeople.

A Sociocultural Trend Toward Health Consciousness May Pose a Demand Risk

As consumers are becoming more health-conscious, certain chemicals used within Tupperware and beauty products such as the chemical Bisphenol A may cause concerns. There is the risk of regulation for chemicals that leak out of plastic containers or harmful ingredients used in cosmetics, personal care, and nutritional products. Although TUP has a company policy to use only materials that are approved by relevant regulatory authorities for contact with food or skin or for ingestion by consumers, increased health consciousness may adversely affect the demand for TUP's products.


TUP competes with companies that specialize in kitchenware products as well as companies that manufacture beauty products.

  • Lifetime Brands (LCUT) is a producer of nationally branded food preparation products, tabletop products and home decor products.[1]
  • Newell Rubbermaid (NWL) produces consumer and commercial products. The brand most directly in competition with TUP is the Rubbermaid brand, under which NWL sells various kitchenware products. NWL's other businesses segments include Home & Family, Office Products & Tools, and Hardware & Commercial Products.[2]
  • Blyth (BTH) is a producer of home fragrance and decorative accessories. Its main products include candles, accessories, seasonal decorations, household convenience items and personalized gifts.[3]


  1. Hoover's LCUT
  2. Hoover's NWL
  3. Hoober's BTH
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