U.S. Auto Parts Network (PRTS) is a leading online provider of aftermarket auto parts, including body parts, engine parts, performance parts, and accessories. The company sells its products to individual consumers through a network of websites and online marketplaces. Its wholesale sales channel sells its products to auto body shops, collision repair shops, and auto parts wholesale distributors. The company has developed a proprietary product database that maps its 550,000 stock-keeping units (SKUs) to over 4.3 million product applications based on vehicle makes, models, and years. U.S. Auto Parts was incorporated in 1995 as a distributor of aftermarket auto parts and launched its first website in 2000. Over the last twelve years, the company has continued to expand its online operations, increasing the number of SKUs sold through its e-commerce network, adding additional websites, improving its Internet marketing proficiency, and commencing sales on online marketplaces. In May 2006, U.S. Auto Parts acquired Partsbin, an online retailer focused on selling engine parts and performance parts and accessories. The company's flagship websites are www.partstrain.com and www.autopartswarehouse.com. Its corporate website is www.usautoparts.net.
PRTS' online sales channel and supplier relationships enable the company to eliminate several intermediaries in the traditional auto parts supply chain. This set-up allows the company to acquire many of its products directly from manufacturers and sell them to its customers. The company's business model combined with its efficient e-commerce platform enables PRTS to sell products at competitive prices while achieving higher operating margins and return on invested capital than many traditional automotive parts retailers. The company offers a broad selection of aftermarket auto parts, which are broadly classified into three categories: body parts, engine parts, and accessories. PRTS frequently refines its product offerings by introducing new merchandise lines and updating the existing product selection to offer a more complete and relevant product line and to remove low-selling or obsolete SKUs.