The Chief. Former Maryland football player Kevin Plank, the CEO of UA, has proven to be a go-getter and a force to be reckoned with, taking his company to impressive heights since its 1996 founding.
An expanding product line. In addition to continually growing the profitability of its established hi-tech apparel line, UA is diversifying is its product mix, taking market share from its somewhat stagnant competitors - Nike, Champion, Reebok, Adidas, Puma, and Russell Athletic.
International Growth. Under Armour is poised to expand its international presence from its highly targeted Rugby and Soccer markets to a more comprehensive line. Featured at over 4,000 retail stores outside the U.S. already, UA could reap high rewards from increased international presence.