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Media Alert: Unica and Web Analytics Demystified Present Web Analytics: To SaaS or not to SaaS

WALTHAM, MA -- (Marketwire) -- 08/19/10 --

WHAT: Web Analytics: To SaaS or not to SaaS; featuring Eric Peterson, noted author and senior partner and founder, Web Analytics Demystified, and Akin Arikan, interactive marketing evangelist, Unica Corporation

WHEN: Thursday, August 26, 2010; 1:00 pm Eastern Time

WHY: Deriving business insights and recommendations from web visitor behavior is a key competitive differentiator. Organizations that know how to use behavioral data well can, among other things, integrate click data with other customer data and mine this rich information with predictive analytics technology to forecast for the future. For certain companies, this is best done by using an on-premise web analytics solution rather than via SaaS -- particularly when it comes to utilizing customer behavior data from the secure sections of websites.

In this webcast, Eric Peterson helps determine if on-premise or SaaS (or both) is right for one's business. Unica's Akin Arikan explains how web analytics can power personalized, interactive marketing that drives long-term customer value. Join them for a strategic growth path on:

  • Top reasons for considering web analytics on-premise vs. SaaS
  • Building a single visitor behavioral profile across both public and secure sections of websites
  • Integrating web analytics into a customer data warehouse

To register for the Web Analytics: To SaaS or not to SaaS webcast, click here or visit

About Unica
Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica's advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica's unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,500 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit

Note to Editors: Copyright 2010 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

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