This excerpt taken from the UN 20-F filed Mar 29, 2007.
Innovations in 2006
The following are some examples of our brand innovations and similar activities in 2006.
Lipton, the worlds biggest tea brand, is creating drinks that help people live healthier lives. The brand has been rolling out a communication programme to inform consumers of its antioxidant health benefits and is influencing the wider tea industry with its commitments to sustainability for example, sustainable farming practices and education and health. In 2006 Unilever Tea Kenya won a Global Business Coalition on HIV/AIDS award for its work on the education, prevention and treatment of HIV/AIDS in the workplace and beyond. The brand has shown consistent high growth over the past few years.
Dove Summer Glow self-tanning lotion keeps a body beautiful all year round. A great example of how a strong global platform can help a brand extend into new categories, Dove Summer Glow was launched in the US and rolled out in four European countries in a matter of weeks. Its advertising continued to target women who, through earlier campaigns, already know that Dove is committed to real beauty for real women. Dove Summer Glow helps them feel good about their skin, whatever the weather.
The healthy-heart foods market is growing fast. And backed by our Goodness of Margarine campaign, Flora/Becel continues to lead the way. Unilever has been a partner of the World Heart Federation since 2003, and works closely with them to increase awareness of cardio-vascular disease. Throughout 2007, Flora/Becel is planning to take the message further than ever before, with its global Love Your Heart campaign which is intended to inspire and empower people to make heart-healthy choices.
Backed by a passion-packed advertising campaign linked to the energy and excitement of football and the 2006 World Cup, Rexona scored this year when annual sales passed the €1 billion mark for the first time. The goal now is to promote the brands market-leading body-responsive deodorant, with its technology-based wont let you down promise, and turn Rexona into an iconic brand worldwide for men and women.
Test-marketed in Ireland and Belgium in 2006, Frusì our new frozen snack is proving very popular. Frusì was created to provide guilt-free pleasure for people who take their health seriously. With Frusì they have the best of both worlds: real natural goodness without compromise on taste, pleasure or convenience. Sales of Frusì have beaten targets for market penetration and share, and repeat purchases. Following the success of this test-market, Frusì is being rolled out to more countries in 2007.
Developed with empty nesters in mind and launched in the UK in January 2006, Comfort Crème has shown thousands of older women that its good to wear softer clothes that help you look and feel great. With its gold-topped bottles and fragrances of
jojoba and sweet almond oil, Comfort Crème is now used in over a million UK households. Its success has overturned the idea that fabric conditioners are only popular with mothers with young children.
With each bottle able to dress more salad than a bottle twice its size 26 salads in all Wish-Bone Salad Spritzers are helping Americans count the calories. The easy-to-use bottles allow consumers to dress their salads perfectly with just one calorie per spray. Available in three flavours Italian, Balsamic Breeze and Red Wine Mist Wish-Bone Salad Spritzers are good for salads, vegetables and waistlines.
Bad hair dramas are becoming a thing of the past for Americas 20-something women. Launched nationwide in 2006 with a witty, $200 million campaign, the Sunsilk Get Hairapy approach to the dramas of kinky, flat or frizzy hair is bringing this global brand to an entirely new market. Backed by innovative marketing, the campaign has led to more and more women solving their hair issues with some serious hairapy.
In 2001, when Unilever signed a joint venture with Indonesias Kecap company, Bango soy sauce had a national market share of less than 5%. Today, following an imaginative programme designed to preserve Indonesias culinary heritage and enhance the livelihood of the countrys soy bean farmers, the brand has sales of around €100 million and is growing by 10% year on year. Unilevers guaranteed market, technical assistance and access to finance, combined with improved work opportunities for women and localised community involvement, have all helped develop the brand.
Right across Asia, from Pakistan to China, the Dirt is Good positioning with Omo (Rinso) has been washing well with consumers. Based on the simple premise that, for children, dirt and stains are a natural part of being active and learning through play, the campaign promotes the brand through community-endorsed playgrounds, outdoor games and competitions involving both children and parents. The campaigns success has led to Omo becoming Unilevers first-ever billion RMB (Renminbi) sales brand in China.
The Financial review for the year ended 31 December 2006 is presented below. The Financial review is presented to provide an overview of key influences on Unilevers financial performance for the year and the financial position as at 31 December 2006. Background sections, such as the overview of Unilevers critical accounting policies and non-GAAP measures are included to provide some additional context.