This excerpt taken from the UN 6-K filed Mar 27, 2008.
Omo has been further strengthened with a new top-performance product including baby and foam control variants.
The operating margin, at 15.8%, was 2.8 percentage points higher than in 2005. There were lower costs for restructuring, disposals and impairments, and a one-time benefit in 2006 of €146 million from changes to US healthcare plans. In 2005 there was a gain on the sale of an office. Before these items the operating margin would have been 0.3 percentage points lower than the previous year. Innovation-driven marketing mix, pricing and productivity offset high commodity costs. Advertising and promotions were increased to support major brand launches.
This excerpt taken from the UN 6-K filed Aug 5, 2005.
Omo consolidating its position as brand leader. Ice cream, tea and household care also grew well.
Arabia has grown strongly in a buoyant economy.
Recent innovation includes